FLORINT
FLORINT SHORT HISTORY
Until 2009 the International Florist Organisation FLORINT, was named “European Federation of Professional Florists’ Associations" (in short FEUPF). This federation was founded in 1958 in Strasbourg. The founders were a number of National Florists’ Associations that worried about the possible threads of the advancing European integration. On the other hand they saw possibilities and opportunities if they would create and intensify co-operation between their associations on the European level.
Nowadays FLORINT organises the national Florists’ Associations of 20 European countries. Membership applications of various countries, also outside Europe, are pending. FLORINT represents a small, but certainly not negligible part of European industry. About 100.000 florists generate a total turnover of more than 15 billion Euro’s; more then 350.000 people earn their living in a flower shop, of which 150.000 are paid employees.
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MISSION/POLICY
FLORINT’s mission is to contribute to the development of the economical prosperity of its members and the persons involved in their business. The goals are to represent its members' interest as good as possible towards public organisations, especially the European Commission; to contribute to the improvement of professionalism and craftsmanship; to support and service the member associations individually and collectively.
This implicates that the key tasks of FLORINT are:
To position the strategic interests of the floral retail industry.
FLORINT is the recognised representative body of the industry towards the European Commission and defends the interests of florists on the European level.
To safeguard / promote healthy industrial development.
FLORINT organizes biannually European Competitions in floristry on a junior and senior level. Competitions being an important source of innovation and a stimulus for professional development. FLORINT furthers the improvement of vocational training with initiatives like the development of the “European Master of Floral Design”.
To create added value for the members.
Various initiatives have been taken: investigations of relevant issues, inquiries into relevant items, stimulating the exchange of knowledge and ideas between the members and so forth.
