A native of New Zealand, Vikki came over to England in 2001 intending to stay for a year. She's still here seven years later.

The majority of Vikki's working life has been spent in the banking world. She worked for ANZ bank in New Zealand, then joined the Portman Building Society upon arriving in England, working her way up from Cashier to Branch Manager within a year. She then spent a year at Woolwich and Barclays Bank.

Relocating from Surrey to the West Midlands, Vikki decided a change of direction was in order and became PA to Simon Dimmock, then CEO of Flowergram when the company was based in Stourbridge in the West Midlands, and was introduced to the wonderful world of floral relay.
"I knew absolutely nothing about the florist industry upon joining Flowergram, but learned very quickly what a fast-paced an interesting industry floristry is." When Flowergram was bought by FlowersDirect in May 2007, Vikki took redundancy.

"A few months later I had a call from Simon, who said he knew the BFA were in need of a new Secretariat and he thought I was perfect for the job. After meeting Mark (BFA President) and Brian (Vice President), I was thrilled to find they thought so too and I started in August 2007. The BFA has grown so quickly and we've seen so many changes in the last year, it really feels like I've been working for the BFA for decades but I mean that in a nice way! I still couldn't arrange flowers to save my life, but I can keep all the paperwork and admin ticking over in the background which is what I'm best at".


You may email Vikki on info@britishfloristassociation.org with any comments or suggestions.

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