The BFA wish to extend a personal invitation to a business seminar and luncheon
The seminars will be held at selected regional locations, 1pm – 4pm including a business lunch. See below for dates and venues.
After near economic collapse, recession and soon government election florists have to find new ways to increase profits in fast changing economic and competitive conditions. In this new economic world we will be discussing the very latest market trends, which will impact on your future company financial and competitive performance including:
- Meeting your changing customer needs and lifestyles
- How florist businesses are creating new ideas and highly profitable markets
- Future trends in florist store design, merchandising, promotions and service
- How to reach and retain new profitable customers - new gifting opportunities
- Competing with the multiple retailers – how independent florists can differentiate
- Environment - going the extra green mile
- Emerging florist segments – farm shops, convenience, home delivery and care homes
- What’s working online – four ways to get better value from online marketing
- How is the florist market expected to perform over the next 5 years?
- Industry profit drivers – getting the most from innovation, pricing and supply chain
- How your customers are changing their buying behaviour
- The future shape of the florist industry – new competition and consolidation
- Using the above insights, we further develop new plans and strategies that will improve your company financial and competitive performance.
There will be an opportunity towards the end of the seminar to discuss the future needs of independent florists and how the BFA can support their members.
The principal speaker at the seminar is Paul Drabble; Paul has spent over twenty years in the Retail Industry creating new business growth strategies for companies worldwide. He has partnered and worked alongside many of today’s most recognised and successful retail companies. More recently, Paul has completed a series of exclusive UK Florist Management Workshops, over 100 independent florists attended the workshops – please see what delegates had to say:
“Paul has thoroughly researched the floristry industry and does an excellent job of getting through such a vast subject in a day. Full of good ideas and interesting anecdotes, he is well worth leaving the shop for! He is an authority on all aspects of business and I can only recommend that all forward-thinking floristry business owners take advantage of his considerable experience and knowledge. Well done to the British Florist Association for choosing such a skilled and interesting business consultant and for arranging this series of courses with Paul!” – Ann-Louise Hartley Director Hartley’s Nurseries Merseyside
“It's not often that a management workshop comes along that is run specifically for retail florists. It is not like a general retail workshop, this course just strides straight in to tackle head on the issues facing independent florists. The content brings the latest strategies and ideas to you and trains you to look at your business from a new angle. Thank you to BFA for providing their customers (us!) with what WE want – the workshop is a must for every florist!" – Barbara Monks Partner Flower and Plant Works Runcorn
There will be an opportunity to network with industry colleagues over lunch and coffee on arrival. Copies of the afternoon’s insights and latest market data will be available to take away on CD.
To register for the seminar please complete the registration form and return to address provided with your £39 + vat registration fee. If you have any queries on the workshops, please contact Paul directly on 01453 872096.
Available venues and dates:
September 2010 - dates to be confirmed.
For further information please do not hesitate in contacting Paul Drabble at pauldrabble@cbg-ltd.com or 01453 872096
