BFA & Wiseman Dairies Mother's Day Competition

 From 1 March for two weeks, BFA will be appearing on 1 and 2litre milk from Robert Wiseman Dairies, specially branded for Mother's Day, with a competition to win a bouquet of flowers every month for a year, delivered by their local BFA florist.

Robert Wiseman Dairies is one of the largest fresh milk suppliers in the UK, now producing more than 1 in every 4 pints of milk consumed in the UK. Packs will be available from 1st March, UK wide and sold mainly in convenience stores.

This forms part of the BFA’s consumer campaign, encouraging the consumer to use their local BFA florist and promoting the ability to “find a florist” on the BFA website. This is also promoted at all the major RHS shows (Chelsea, Hampton Court, Tatton Park) through 2010.

BFA President Mark Ward said, “this is a brilliant opportunity for promoting florists at a key time of the year, my local corner shop sells Robert Wiseman milk, and I will be encouraging my customers to look out for the special Mother's Day labels”.

Competition entrants will be directed to a competition page on http://www.wiseman-dairies.co.uk/mothers-day/ and also through to the British Florist Association website, where full terms and conditions of entry will be available.