Online Florist Strategy Workshops

The Florist Strategy Workshop is now online including a new business helpline for FREE!

The workshop has been described as...

“a must for every florist – it brings the latest strategies and ideas, training you to look at your business from a new angle” - Barbara Monks Flower and Plant Works
“an authority on all aspects of business, I can only recommend all forward thinking floristry owners take advantage of this considerable experience and knowledge” – Ann-Louise Hartley Hartley’s Nurseries
 

 

The BFA is pleased to advise the highly recommended Florist Strategy Workshop is now available online; allowing a busy florist the flexibility to train at a time and pace that is convenient for you.
The online workshop is available 24 hours a day 7 days per week.
Included in the workshop is a dedicated florist business helpline to contact, if you should require specific advice about the issues and opportunities your business is facing. Simply send your question by e.mail, text or telephone and we guarantee to reply within 72 hours.
Subject to eligibility, the cost is FREE, for a limited period only you are able to recover the workshop fee through the Train to Gain Leadership and Management Scheme – over 100 independent florists have used the scheme already. Please see funding and eligibility criteria below.

What does the online workshop include?
A comprehensive range of commercial planning tools to create a future business plan for your own company, including:
• The four key strategic principles
• Five-step planning process
• Assessing your current position
• Issues and opportunities facing your business
• The profit at stake
• Pricing strategy
• Building and keeping your competitive advantage
Latest and relevant florist market research and data to help improve your financial and competitive performance:
• How to make an immediate 10% saving to your business costs
• How to improve your price position and increase your margin
• Who are your most profitable customers?
• Winning new customers, new selling occasions, new formats
• Future trends in florist store design, merchandising and promotions
• Creating new gifting opportunities
• Which market sectors are growing and most profitable for florists?
• How to use web to win and retain new customers
• How is the florist market expected to perform over the next 5 years?
• Competing with the multiples – new competition and consolidation

 

Delegates will receive:
1. A CD rom containing all workshop slides, future market research and business planning tools
2. Online access to the strategy workshop 24 hours per day 7 days a week
3. 12 month personal username and password enabling you to access the online video workshop at a time that is convenient for you.

Funding and eligibility
The cost of the Online Strategy Workshop and Business Helpline is £500 + vat and recoverable through the Train to Gain Leadership and Management Scheme. To be eligible for full funding your company will need to employ between 2 and 249 staff including owners, directors, full and part-time employees. Please note, certain UK regions Train to Gain have set the employment eligibility of between 5 and 249 staff, for further details please contact Paul Drabble on 01453 872096 or e.mail pauldrabble@cbg-ltd.com

To register your interest in the online strategy workshop, please complete the registration form and fax or post to the address shown.