Speaking about the partnership, Ian Brett, Teleflorist Managing Director commented “The BFA Board is committed to supporting their Members which very much fits with Teleflorist’s ethos.  BFA brings a huge number of benefits including advisory helplines, industry wage scale profiles, benchmarking schemes, and industry update information.”

Established over 50 years ago, BFA is the only floristry trade association recognised by Government both in the UK and in Europe – it is seen as ‘the voice of the industry’.  BFA regularly lobbies government to support independent florists for fairer trading conditions.  Currently they are in discussion with the Department of Health regarding the ban of flowers in some hospitals. 

Mark Ward, President of the BFA, said “We are pleased to be working with Teleflorist as, during our recent discussions, Teleflorist demonstrated how committed they are to working with us to protect and promote retail florists.”

Teleflorist will soon be contacting all of its members to offer them BFA accreditation at no additional cost.  “It is an extra element we are pleased to give our members as part of their benefits package,” commented Helen Atkinson, Teleflorist’s Membership Director.  She added “One of the crucial aspects of BFA accreditation is that it also gives added consumer confidence in our members’ work, as they will be signing up to the BFA’s Code of Practice.  Buying from a BFA florist means you should be buying  

from one of the best – we are confident that the majority of our members will meet and exceed BFA’s Code of Practice.”