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About BFA FleurEx

Florist Trade Show

BFA FleurEx is the only UK trade show for professional floristry.

In 2018 it's back in it's brilliant venue, fresh new content and FREE entry for BFA and IoPF members.

Hundreds of commercial florists, floristry students and industry suppliers will be coming together at BFA FleurEx on Saturday 27th and Sunday 28th October 2018 on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network. Make sure you’re one of them!


  • Saturday 27th October are 13:00 -17:00hrs / 1pm - 5pm
  • Sunday 28th October from 9:30 -16:00hrs / 9.30am - 4pm


The luxurious 4-star Hilton Metropole at Birmingham NEC is the new host venue for BFA FleurEx 2018. As central to the UK transport networks as can be, the Hilton is just 5 minutes’ drive from the M6 and M42 motorways and just 5 minutes by taxi from Birmingham International train station and airport. It offers everything for a weekend at BFA FleurEx: outstanding exhibition facilities, 700 rooms, 2 restaurants, 3 bars, a café, a heated indoor pool, fitness centre and spa.


Taking to the Floral Stage to wow the crowds with their breath-taking innovative work will be the acclaimed Polish floral designer ,  Florysty Agency) Polish champion florist & EuroFleur finalist Tomasz Max Kuczyński , and the multi-award winning British floral designer,Heidesigns) RHS Chelsea Gold medallist and WorldSkills UK finalist Heidi Lawlor. Entry is by ticket only, so book your ticket today…


The Flower Council of Holland is unveiling the 2019 trends and agendas in a spectacular, purpose-built Trends Room with room sets designed to inspire and inform. Look out for Just Chrys showcasing the latest trends in Chrysanthemums and what you can do with these varied flowers.


Delegates to BFA FleurEx can sign up in advance for exclusive 2-hour masterclasses.

  • Masterclass with Bridgitte Heinrichs  
  • Masterclass with Jane Benefield 
  • Masterclass with Jenny Murphy


Jetting in from the US, florist business expert Tim Huckabee will be holding a special 2-hour BFA commercial workshop to focus minds on profit. This is a ticket only event. Find out more…


Over 30 trade suppliers, including BFA FleurEx Main Sponsor, Florismart, will be taking exhibition space to talk to florist visitors and showcase their latest product offers. Amongst other show highlights will be the Debut Designers Stage, which gives younger florists the chance to shine and showcase their new and innovative floristry techniques.  And don’t miss the ever-popular BFA FleurEx Open Floristry Competition, which attracts around 100 floral design entries and hundreds of appreciative viewers. Find out how to enter here…

And on Saturday night, the scene is set for the sparkling annual Gala Dinner Dance and Industry Awards ceremony, celebrating the cream of the floral crop. To sign up for one of the hottest tickets in the florist industry calendar click here…



Tickets can also be booked by phoning the ticket hotline directly on 0333 666 3366, the phones are manned from 9am - 7pm Mon - Fri, 9 - 5 Sat, an admin fee of £1.50 is charged for phone bookings.  Please note these calls are to Ticket source, whilst happy to help - they will not be able to answer technical queries, please contact us at the BFA for any specific show queries you may have.

if you wish to stay in the luxurious 5 star rooms at the Hilton Metropole Hotel, under the same roof as the conference centre we have managed to secure some great room rates.  To book your accommodation please click on the above link or call the hotel on 0121 780 4242 option 1 and quote FSBFA.

HELLO there!

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