The Flower Agenda for 2018, a campaign by our friends at the Flower Council of Holland, will again be placing a cut flower in the spotlight every month of the year throughout 2018. The campaign will provide stunning images along with inspiring and informative content.
Show your clients and prospects that you are at the cutting edge - they'll be seeing the information in glossy magazines, on social media will you too be sharing the information?
Its such a simple and great way for your business to communicate with your audience, promoting the flower of the month allows you to tempt others to enjoy the flower of the month by purchasing them from you.
|March||Spring Flowers (Ranunculus, Anemone Leucospermum)|
|August||Summer Flowers (Delphinium, Allium and Gladiolus)|
|November||Orchids (Vanda, Phalaenopsis, Cymbidium)|
Each flower of the month is featured on the BFA 2018 year wall planner recieved by every Members in the Autumn issue of the BFA Magazine.
Whilst the Flower Council of Holland provide excellent content and stunning images, they do not provide posters for the promotion of the flower of the month (only the plant of the month). We at the BFA will compile a selection of posters each month that you can download, print and use as you wish.
The list of flowers has been produced in collaboration with the product specialists at Royal FloraHolland. In making the selection, particular attention is paid to what flowers are of interest to the consumer (press) and when, and whether these fit with the zeitgeist. A diary format with a monthly floral star makes it easy for media and sales outlets to pick up on the campaign.
The list is being published now to give various sales channels and producers the opportunity to plan ahead and develop their own sales promotions. We will make the Flower Agenda content available as soon as possible after it’s produced so that third parties can make optimum use of it and share it with their target group.
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