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BFA FleurEx Business Workshop

Your Business Can Earn 20% More This Year. Really!

A brand-new programme from Tim Huckabee of FloralStrategies, guaranteed to increase your average flower sale by double digits, regardless of your business location or whether you are a 30-year veteran or 3-month novice! 

Tim trains in hundreds of flower shops around the world every year and in this workshop, he will share some of those core concepts he has developed to make phone and floor sales easier. Even if you have had Tim in your shop or attended a previous seminar, you will walk away educated, empowered and inspired. 

You'll learn:

  • The one word to banish from every customer conversation because it makes you lose money!
  • How to get staff using more of your POS functionality to improve efficiency and accuracy!
  • Why you can't continue to sell flowers the way you did 20 years ago!
  • A simple plan to take back and double your outgoing business for EASY profits!
  • AND much more

With a programme like this you can see why we're delighted to have Tim Huckabee from Floral Strategies back at BFA FleurEx 2018.  As stated above you will leave the seminar with clear steps to implement on the Monday morning for a direct profit-boosting effect on your bottom line!

Tim joined us at  BFA Vision 17 in Crewe, and BFA FleurEx 2017 where attendees continually learn from his expert advice. If you haven't experienced Tim's workshops previously you'll be  pleased with what you get to grips with in just 2 hours.   His education is fun, easy and EFFECTIVE! Don't miss it

Details at a Glance: 2018

When: Saturday 27th October 2pm - 4.30pm

Where: The Colonial Suite, Hilton Metropole NEC Birmingham - The main venue where we will be holding BFA FleurEx 2018

Cost: The tickets are £30 + VAT + Booking fee for members or £45 + VAT + Booking fee for non BFA members.
Remember, new this year - entry to FleurEx is entirely FREE to BFA & IoPF Members. Registration for your free entry ticket is essential. 

Good to Know: BFA FleurEx opens on Saturday 1pm - 5pm so you'll be able to catch the show too. And why not enjoy lunch at one the main restaurants or cafes at the venue beforehand?

About Tim

FloralStrategies was founded in 1997 by Tim Huckabee, FSC,  President of the company. Tim had been working in a retail flower shop in New York City for several years and was frustrated by the lack of available business education and sales training for florists. In true entrepreneurial spirit he felt that if no one else was helping florists to earn more, he would!

Tim combined his experience from working at Surroundings Flowers along with this marketing degree, passion for great customer service and a large dose of common sense to launch FloralStrategies, the only company in the world offering on-site and distance training to the retail and wholesale sectors of the flower business. 

The premise of the training is simple: treat customers better and they will spend more, return more often and tell others about their shopping experience. There are thousands of florists around the world who have learned this process and seen dramatic changes to their bottom line.

FloralStrategies is a completely independent company, they have no affiliations with wire-services or vendors so they can give you unbiased, impartial advice. 

If you would like any further information on the workshop please email


  • Saturday 27th October are 13:00 -17:00hrs / 1pm - 5pm
  • Sunday 28th October from 9:30 -16:00hrs / 9.30am - 4pm


Tickets can also be booked by phoning the ticket hotline directly on 0333 666 3366, the phones are manned from 9am - 7pm Mon - Fri, 9 - 5 Sat, an admin fee of £1.50 is charged for phone bookings.  Please note these calls are to Ticket source, whilst happy to help - they will not be able to answer technical queries, please contact us at the BFA for any specific show queries you may have.

if you wish to stay in the luxurious 5 star rooms at the Hilton Metropole Hotel, under the same roof as the conference centre we have managed to secure some great room rates.  To book your accommodation please click on the above link or call the hotel on 0121 780 4242 option 1 and quote FSBFA.

HELLO there!

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