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The Collection

The BFA have used experts with the knowledge and experience of new product development and insight of customer preferences and buying habits to create The Collection.

WHAT?

'The Collection' is a commercial core collection aimed at the consumer to help you increase your sales and average order value in store and online. 

It has the flexibility to give the consumer and you the florist choice, with many options on how and where you use it.

To enable you to easily create the designs you will receive a comprehensive excel spreadsheet with every purchase. The spreadsheet lists full details of the design content, a product description, RRP, designer tips and more.

THE COLLECTION PRINTED BOOK

This eighty-two-page full colour gloss laminated book, with eight sections in the bestselling colour options, is a commercial core collection aimed at the consumer to help you increase your sales and average order value. 

£39.95 CLICK HERE to buy.

2 x copies £70 CLICK HERE to buy.

3 x copies £100 CLICK HERE to buy.

Please view the best value bundle options below before you buy!

THE COLLECTION DIGITAL PDF FORMAT.

If you would like to take orders from the Collection on your tablet, whether on your counter or at networking meetings the digital PDF copy is for you. Why not create it as a flipbook for your website? We’re pleased to offer our BFA Florists the flexibility with how they use The Collection in their business, but please be aware this version is not the printed copy and will be emailed to you to use how you wish in line with the terms and conditions of sales.

£39.95 CLICK HERE to buy.

WEB IMAGES

To drive sales from your website we have The Collection designs available as web images. These are available to purchase in their categories as listed below or as the full web bundle of images. All images are full colour quality images in the correct resolution to be uploaded to your website.

Full web bundle - The full web image bundle offers over one Hundred and thirty-five colour images covering all aspects of floristry, all the designs and products featured in the book and many more. This is the most cost-effective way to buy the web images. just £50 CLICK HERE to buy.

The white collection - With a clean, crisp and elegant colour palette this web image collection has a range of eighteen designs, fourteen featured in the book with four additional images that cover all aspects of gift floristry. £10 CLICK HERE to buy.

In the Pink - The best-selling colour range, with its soft and feminine palette. The web images collection has nineteen designs in total, sixteen included in the book. £10 CLICK HERE to buy.

Perfect pastels - A fabulous range of seventeen designs with a wide range of colour combinations, all with softer undertones. Four designs not featured in the book. CLICK HERE to buy.

Love and Passion - A great selling range, many featuring the ever-popular red rose, in classical and updated designs. The twenty-three images feature within this web image collection are made up of not only red rose designs but other romantic red toned creations. Also thumb-nail images of alternative rose colours, to easily enable the selection you offer your clients to increase. Prismatic - A colourful lively web image collection that will include some best sellers. This cheerful selection is made up of nineteen designs, fifteen featured in the book. £10 CLICK HERE to buy.

Baby Boomers - Designs and colourings specifically created for baby girls & boys. Both colourways feature seven designs with upgrade options to easily achieve add on sales. £10 CLICK HERE to buy.

Celebrations - Seven displays of white & colourful designs perfect for clients that want to order for celebrations and gatherings.  £10 CLICK HERE to buy.

Additions - This bumper collection is made up of twenty-nice incredibly useful web images including everyday sundries, a range of chocolate, wines and champagne images (all without branding to enable your own selection to be sold) and balloons and soft toys. Add your choice of images to your website as a reminder to clients to buy these extras.  £10 CLICK HERE to buy.

THE COLLECTION BUNDLE 1.

THE COLLECTION BUNDLE 2.

The bundle includes:

  • 1 x copy of The Collection Book
  • A digital pdf version of The Collection
  • 1 x Counter Card
  • Spreadsheets with full design details

£70 CLICK HERE to buy.

The bundle includes:

  • 1 x copy of The Collection Book
  • A digital pdf version of The Collection
  • Full Web image Bundles
  • 1 x Counter Card
  • Spreadsheets with full design details

£120 CLICK HERE to buy.

 

 

 

 

 

 

 

 

THE COLLECTION COUNTER CARD

The Collection Counter Card is an A4 full colour and gloss laminated sheet that can helps you sell open orders and easily explains what different designs are to your client, this is included with each purchase of the book. Extra copies are available for sale in the shop.
 

THE COLLECTION SPREADSHEET

To enable you to easily create the designs you will receive a comprehensive excel spreadsheet with every purchase. The spreadsheet lists full details of the design content, a product description, RRP, designer tips and more.
 

WHY?

The BFA understand Florists are at a trading disadvantage. Large on-line order gatherers have the resources to do research on customer preferences, buying habits and new product development to drive volume for online sales nationally. To help our florists have the same competitive intelligence, the BFA have used experts with the knowledge and experience of new product development to drive sales online and in florist shops. The BFA have chosen IoPF florists from all sectors of our industry, from designers to demonstrators, Chelsea medal winners to commercial every day florists to offer something to suit every consumer nationwide.

As a florist, some of the designs may not be to your taste or style. However, the customer is King so why not use the guide to understand their preferences and explain how you can produce something similar, but tailor-made into a bespoke design in your style?

Most online sites only have hand tied bouquets for floral gifts, making all the sites look the same. We can do something different that they can’t logistically. Sometimes the past is the way forward, it just needs modernising. Let’s revamp the flat packed bouquet, only florists can make and deliver them. Why don’t we also promote selling more arrangements and re-educate the consumer to the possibilities offered by the skilled florists?  The order gatherers can only deliver compact posy designs. We still have a USP here that online sellers do not have. This collection is the first step for the florist to fight back and keep floristry for the florists.   

 

WHERE?

The collection is designed for instore and online sales. It has the flexibility to give the consumer and you the florist choice, with many options on how and where you use it. The book enable you to sell in your business, with the counter card to help you sell open orders and easily explain what different designs are.  The web Image library offers you so much choice for your online web shop. The digital collection gives you great flexibility. All in all The Collection has you covered! Maximise the benefits and use The Collection to boost sales and help with your marketing today.

 

HOW?

The collection is versatile and can be used how you wish. As we know most consumers buy with colour preference, except for occasions like Valentines or Golden weddings for example. To make the buying and selling process easy, we have designed The Collection in the bestselling colour options. You can sell most designs for most occasions. We have also included the most popular occasions: baby, romance and some items for celebrations.  Let’s not forget those all-important add on sales to increase your average order value.

USING THE GUIDE

The collection is divided into colour themed sections. To enable your clients to make their choice based on the most influencing factor; colour!

PRICES, OR THE LACK OF THEM!

The collection has no price displayed within it. Only you can decide what your selling price will be, depending on all the factors that determine pricing within your business.

However, with this collection you will receive a spreadsheet listing every item within each design, also our recommended retail prices. With the information contained in the spreadsheet it is simple for you to calculate the retail cost of each design for your business, taking into account your own flower costs, sundries and labour charge.

THE PRODUCT CODES

These are so simple with a little explanation….

GW = Gift wrapped Bouquet                                                       HT = Handtied Bouquet

HTP = Handtied Presentation Bouquet                                   HTV = Handtied in a vase

SFV = Single flower in a vase          AR = Arrangement

ARHB = Arrangement in a Hatbox        C = Corsage

 

T = Teddy    ST = Soft toy  B = Balloon  C = Chocolates 

 

P = In the Pink      W = The White Collection      PP = Perfect Pastels   

L = Love & Passion    PC = Prismatic Collection      BG = Baby Girl   

BB = Baby Boy

 

EXAMPLES:

BFAHTV3PP

British Florist Association     Handtied in a vase     Number     Perfect Pastels

 

BFAARSTB1BB

British Florist Association     Arrangement     Soft toy    Balloon     Number     Baby Boy

 

BFASFVT1L

British Florist Association     Single Flower Vase     Teddy     Number     Love & Passion

 

Feedback & Queries

If you have any queries regarding The Collection, or would like to offer any feedback please don't hesitate to get in touch. You can contact us by using the Contact form, if you would rather call or email us please do.

HELLO there!

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