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Winter Bloomers - February Houseplants of the Month

This campaign is aimed at sharing inspiration and information and keeping flowers and plants constantly in the forefront of mind of everyone. Our friends at The Flower Council of Holland lead the campaign and share the content through their own consumer focused website

Florists - it's easy to enthuse your customer-base with the help of the POS material, in the form of the images and the posters -  available to download from the bottom of the page. 

If you need more ideas on how to use the campaign within your business? Click on the boost  'business button' below and see the advice we give on how to promote the Flower Agenda - these ideas are easily adapted for this campaign - why not give it a go, what have you got to loose?



The story behind the plant 

Winter bloomers are ideal plants for bringing the spring indoors when everything outside is still grim and bare. Colourful primula (Primula obconia), cheerful ragwort (Senecio) and white jasmine(Jasminium) provide scent and colour in the home in many shapes and sizes. They’re easy to look after, and have been specially grown to be able to go outdoors as well when the temperature rises above 10°C. 


Wild primulas often occur in the mountains on the northern hemisphere. There are some 15 varieties in the European Alps. Ragwort has travelled across from Australia and New Zealand, and occurs widely on the Canary Islands. Jasmine is a (sub-)tropical climber from the temperate regions of Asia which can also do well indoors if it’s given enough moisture and warmth. 

What to look for when buying these plants

  • All winter bloomers are keen drinkers, so check the soil is sufficiently damp when buying. Drooping leaves are a sign that the plant has been kept too dry.  
  • Check the number of buds and the ripeness of the buds on all winter bloomers. Ideally they should already be showing some colour.
  • Primula and ragwort should have attractive, smooth leaves, whilst jasmine should have dense tendrils with lots of buds. 
  • Look out for leaf-miner flies and aphids, and in the case of primula and ragwort also check for Botrytis, a fungus which can affect foliage and flowers when they’re too damp. 


The range

Primula offers cheerful flowers in pink, white, purple, lilac and blue which brighten your home when it’s still bleak outside. There are increasing numbers of bicoloured varieties.
Ragwort  has green leaves which are a downy grey on the underside. The combination of green with ash grey sets off the fabulous flowers in white, blue, lilac, purple, pink, red and bicoloured beautifully.  
Jasmine is a bush with dark green leaves and radiant star-shaped white flowers with a lovely fragrance. The long tendrils like to wrap, climb and meander. 

Care tips

  • Winter bloomers like a light and cool spot; avoid direct sunlight. 
  • The soil should be slightly damp - avoid overwatering if possible. 
  • Plant food once a fortnight helps winter bloomers to maintain enough strength for growing and flowering.
  • Wilted flowers can simply be picked off.


Display tips

The very different shapes mean that winter bloomers can be combined attractively in bowls. On their own they look best in broad rows by colour on tables. Jasmine is very suitable for hanging arrangements. The light colours combine beautifully with whitewashed wood and pastels. The mood should be warm and calm, in order to tempt consumers most strongly to take these fabulous houseplants home at this time of year.   

Promotional Images 

If you would like to promote this plant you can download and use the images free of charge crediting


You can download the posters using the links below.

Poster Winter bloomers

All images are courtesy of the Flower Council of Holland.


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