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Succulents - June Houseplants of the Month

This campaign is aimed at sharing inspiration and information and keeping flowers and plants constantly in the forefront of mind of everyone. Our friends at The Flower Council of Holland lead the campaign and share the content through their own consumer focused website

Florists - it's easy to enthuse your customer-base with the help of the POS material, in the form of the images and the posters -  available to download from the bottom of the page. 

If you need more ideas on how to use the campaign within your business? Click on the boost  'business button' below and see the advice we give on how to promote the Flower Agenda - these ideas are easily adapted for this campaign - why not give it a go, what have you got to loose?



The story of the succulents

Highly decorative, eye-catching and extremely easy to care for: there’s a lot to be said for succulents such as Echeveria, Crassula, Kalanchoe, Aeonium, Aloe, Haworthia and Rhipsalis. They’re all succulents, which means that they are able to store water in their roots, stems and thick leaves. This enables them to effortlessly cope with dry periods, so a relief for when you go on holiday. Succulents are particular popular because their unusual, sometimes freakish shapes, fit perfectly with the current trend to give botanicals a role in shaping the style in interiors. 



The range of succulents consists primarily of decorative foliage plants, although it also includes flowering specimens such as Kalanchoe. The plants particularly stand out with their unique shapes: Haworthia and Aloë have a strong primaeval feel, Echeveria is a feast of elegant rosettes, Rhipsalis resembles coral, Sansevieria is proud and indestructible, Crassula is a stylised mini-tree. They mix brilliantly together and are offered both mixed and by type.


Most succulents come from the tropics and subtropics, and originally developed in dry areas such as steppes, mountainous regions and semi-deserts in Africa and South and Central America. They are tough guys that can also survive in a warm, arid maritime climate in the wild. 

What to look for when buying potted succulents

  • Black spots on the leaves can be a sign of cold damage during shipping and storage. The ideal storage temperature is between 8-15°C.
  • It’s acceptable for the soil to be a little dry. Too wet can lead to botrytis or other fungal rot. 
  • Succulents are not particularly prone to pests and diseases, but if leaves discolour or wilt the plant may have red spider mite. 


Care tips

  • Succulents like a warm and light spot. 
  • It’s best to give a succulent a large amount of water in one go, and then leave it to dry out for a couple of weeks. 
  • Be restrained with plant food: a little bit once a month is enough. 
  • Succulents can also be used on the garden table in the summer months. 


Display tips

Preferably display succulents mixed and together to give them a greater impact. Stones, sand, some palms and a couple of toy dinosaurs can create a playful, adventurous setting for succulents that reinforces their Jurassic Park element. If you'd like to create a more stylish, conservative look, a Mediterranean patio mood with terracotta bowls, Portuguese tiles and a couple of sizeable agaves will add drama. 

Promotional Images 

If you would like to promote this plant you can download and use the images free of charge crediting


You can download the posters courtesy of The Flower Council of Holland using the links below.

Poster Succulents

All images are courtesy of the Flower Council of Holland.


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