BFA and IoPF Brand Guidelines - British Florist Association

BFA and IoPF Brand Guidelines

Welcome to BFA Brand Identity. We have created this page to share with you details about the use of our BFA and IoPF logo and its Brand Identity. On the following page we have included a few basic principles for you to apply when using our Logo, followed by a few examples demonstrating how to use our new Brand Identity. The BFA name are powerful assets. Here in the UK we’re in a privileged position that consumers continue to recognise us as the leading name in representation of the Florist Industry.

The BFA logo uses Cerise and Grey as the British Florist Association colours with a sophisticated twist. Our Brand Identity enables us to project a stylish and contemporary image. The BFA Logo has conveyed a sense of quality and trust since the 1950;s and its more prominent use from 2015 which help us to reinforce this visual identity.

Principle 1 – Local Use BFA and IoPF Members may use the Brand Identity in all Advertising within their local delivery area. Members should not confuse the consumer in any advertisements and these must be seen to belong to the Member and not be an advertisement for the BFA or IoPF. Members may use the Brand Identity within all aspects of their retail environment e.g. shop front, in-store, on websites, on promotional material and on delivery vehicles.

Principle 2 – National Use The general rule is that Members may not use the Brand Identity in any way outside of their local delivery area. BFA is responsible for all forms of advertising at a national level e.g. internet, television, radio, direct marketing, affiliates etc. Going forward please ensure you submit all artwork for approval to the BFA Association Manager and team and do not proceed to print without prior approval from the BFA. We hope you find this helpful and if you have any questions please contact the BFA on 024 75090326 Ext 1.

Please note that use of BFA and IoPF logo by non members may result in legal proceedings.

Inconsistency or ‘breaches’ could weaken our Brand and even jeopardise our right to use these marks in the future.

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