FleurEx 2019. All you need to know. - British Florist Association

FleurEx 2019. All you need to know.

BFA FleurEx 26 – 27 October 2019

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Hundreds of commercial florists, floristry students and industry suppliers will be coming together at BFA FleurEx on Saturday 26th and Sunday 27th October 2019 on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network. Make sure you’re one of them!

FREE ENTRY for members of the BFA which includes Exhibition room, Debut designers demonstrations and competitions room. Ticket prices for Main stage demonstrations, Masterclasses, inspiration day and competition entry can be found below.


  BFA / IoPF Members Non Members
Entry Tickets  Sat / Sun Free £10
Master Class – Soren Van Laer £50 £100
Master Class – Tracy Rowbottom £40 £80
Master Class – Rebecca Hough £40 £80
Demonstration Tickets (per demonstration) £15 £20
Gala Dinner / Industry Awards Evening £60 £75
Competition Tickets £15 £25
IoPF Inspirational Day £10 £15
Tutors Seminar £ 20 £30  

*All prices are +VAT + Ticket Source Booking Fee

Tickets can also be booked by phoning the ticket hotline directly on 0333 666 3366, the phones are manned from 9am – 7pm Mon – Fri, 9 – 5 Sat, an admin fee of £1.50 is charged for phone bookings. Please note these calls are to Ticket source, whilst happy to help – they will not be able to answer technical queries, please contact us at the BFA for any specific show queries you may have on info@britishfloristassociation.org  or

telephone 024 75 090326 option 1


The luxurious Jurys Inn, Hinckley is the new host venue for BFA FleurEx 2019 As central to the UK transport networks as can be, the Jurys Inn is just 5 minutes’ drive from the M69 and 10 minutes away from the M1 and M6 motorways and just 5 minutes by taxi from Hinckley train station.  It offers everything for a weekend at BFA FleurEx: outstanding exhibition facilities, 300 rooms, 2 restaurants, 3 bars, a café, a heated indoor pool, fitness centre and spa.

£105.00 B&B per night based on single occupancy

£115.00 B&B per night based on double occupancy

To book the hotel ring 0870 4100 800 and quote the special rate code THEBRI251019. This offer will close on the 25th September 2019.


Taking to the Floral Stage to wow the crowds with their breath-taking innovative work by International and National designers.

Solomon Leong

Solomon Leong from Hong Kong is a world class designer. With a huge fan base he will wow you with gorgeous creative work that’s not just for the stage but has some commercial elements too. Influenced by the English Garden Style (he lives here several months of the year) and the European flower design ethos, Solomon has found competitions and demonstrations and important part of his professional life

Mark Entwistle

An accredited Member of the American Institute of Floral Designers, Chelsea Gold Medal Winner and former UK Florist of the Year.
Mark enjoyed a successful teaching career at Reaseheath College, Nantwich, Cheshire, before becoming Creative Director at The Black Rose and Cheshire School of Flowers in Knutsford. He is now a freelance floral designer and demonstrator.
Mark has gained the respect and admiration of colleagues in the floristry field in the UK, Europe and America for his innovative floral designs. He teaches regularly to both professionals and amateurs in both groups and one to one sessions.

The Circus by Dutch Designer

As well as having 2 top designers we are thrilled to include ‘ The circus’.

The Flower Magician will be Martin Groen. Martin is one of the best florists in Holland. He did 4 royal weddings, one of them was for the Dutch current King. He is also multiple Dutch champion and was finalist at the World championships in 2015.

The Circus will be demonstrating on Saturday 26th and Sunday afternoon while Mark and Solomon will demonstrate Sunday 27th only.

Tickets for the demonstrations are £15.00 for members and £20.00 for non-members.

show times are

Demonstration times are

Saturday 26th The Circus with audience participation – 1.30 pm to 3.00pm.

Sunday 27th  Solomon and Mark, Wedding designs – 10.00am – 11.30am

Sunday 27th The circus with audience participation – 12.00pm – 1.30pm

Sunday 27th Solomon and Mark, Contemporary designs 2.00pm – 3.30pm.

Entry is by ticket only. 


Tracy – a RHS Chelsea Gold medal winning florist, designer and stylist who has worked in and around the flower industry for over 20 years. She has a distinctive sculptural style and spent a lovely summer working as a sculptors assistant to develop those skills. Tracy served a traditional apprenticeship while working in florist shops and achieved her National Diploma in Professional Floristry. After completing her apprenticeship she went on to run her beautiful florist shop for 20 years. Tracy now combines her career as a florist, designer and stylist with her role as Florist liaison and sundries buyer at Flowervision Bristol.

Tracy’s bridal work will include Autumnal flowers and foliages. This new technique will demonstrate how you can make something different for any wedding and adapt it to the situation.

Rebecca – a tutor at Durham college who has built a fabulous reputation for excellence and now at the top of her game. She has competed at RHS Chelsea Florist of the Year winning her gold and best in show in 2018. Her bridal work will amaze you and is an organised and well respected designer.

Rebecca’s work will delight and inspire. This lovely bridal piece will ensure you walk away with something new.

Soren’s super design and you will make a smaller version, how will you get it home !

Soren Van Laer – completed his floristry training in Belgium and once his training was accomplished he started working for Geert Pattyn in Geluwe. It was a place where he learned many new techniques and he was able to put into practice what he observed during the apprenticeship which eventually turned into full time work with Geert. Three years later Sören decided to give his career a boost, he now works as a Freelance florist , travels Europe doing workshops and seminars, as well as demonstrations, exhibitions and product presentations. During his career, he competed successfully at Eurofleurs, World Skills Fleurcup and has created huge installations at Alden Biesen.

MASTER CLASSES* 10am – 12pm and 2pm – 4pm Saturday 26th and Sunday 27th October

Cost for each class is from £40.00 for members and £80.00 for non members.
10.00am – 12.00pm Soren Van Laer Masterclass
10.00am – 12.00pm Tracy Rowbottom Masterclass
10.00am – 12.00pm Rebecca Hough Masterclass
2.00pm – 4.00pm Soren Van Laer Masterclass
2.00pm – 4.00pm Tracy Rowbottom Masterclass
2.00pm – 4.00pm Rebecca Hough Masterclass

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Don’t miss the ever-popular BFA FleurEx Open Floristry Competitions, which attracts dozens of design entries and hundreds of appreciative viewers.

Who wouldn’t want to be the best in the country? Register your entry into the FleurEx competitions to start your journey. Don’t forget to read your terms and conditions of entry which can be found here. https://www.britishfloristassociation.org/fleurex-19/competition-rules-and-conditions-of-entry/

All competition winners will receive a Trophy and prize money of £100 – 1st place, £50.00- 2nd place, £25.00 – 3rd Place.

Please note the student competition is open to florists with less than 3 years experience and studying floristry at an accredited College or Training School.

To read all about the schedules CLICK HERE.


Over 30 trade suppliers, and BFA FleurEx Main Sponsor will be taking exhibition space to talk to florist visitors and showcase their latest product offers. This year we have some new and exciting exhibitors showcasing their products for the first time. These include, Tregothnan, Floweringdirect, FlowerVision, Ribbon Writer, Selective Displays and Mezu. For more information on these company’s click the link below.


Amongst other show highlights will be the Debut Designers Stage, which gives younger florists the chance to shine and showcase their new and innovative floristry techniques. 


By request we are holding our first ever seminar for IOPF members on Saturday 26th October, mainly aimed at Students.
Throughout the day there will be interesting talks from British and Dutch growers.
A Mini demo and talk from Master designer Manfred Hoffman and Florist and Product Manager, Merel van den Burg from Flowering Direct on the up and coming trends of 2020 and how, we as florists can translate the meaning of them through flowers.
After lunch, a fantastic opportunity to get hands on with the Just Chrysant team, participating in a flower battle. Choosing predominantly chrysanthemums from a flower bar to create a commercial bouquet in just 5 minutes, encouraging everyone to think outside the box and quick on the spot.
To finish the day, Lizzie Newcombe will talk and share about her experience of competing in Russia against the world earlier this year.

10:30 -11:00am- English grower talk

11-12:30pm -Trends 2020- Manfred and Meryl

12:30- 1- Lunch (not included in ticket price)

1:00- 2:30pm -Flower bar – Just Chrysant

2:30-3:30pm – Holland growers talk (Anco or Itchus)

3:30 – 5:00pm – Hands on competition hints and tips with Lizzie, Lynda Owen and Florismart.

Tutors Networking and Standardisation Seminar

A get together to share good practice and discuss how to stretch and challenge students practical skills in order for them to achieve their personal best and feel confident to progress to higher levels and compete in competitions. Saturday 26th October 1pm till 4pm. Click here for all the details and how to book.


BFa industry awrads and Gala night at FleurEx 2019.

On Saturday night, the scene is set for the sparkling annual Gala Dinner Dance and Industry Awards ceremony, celebrating the cream of the floral crop. 

Join us to find out who has won the coveted awards as they are crowned the best in their category as voted for by the industry. 

We also recognise the hard working level 4 and 5 students as they are presented with their certificates by the BFA Chairman. Dress up, wear your finest gala gown and join the Chairman at his drinks reception at 19:00hrs. 

This is followed at 19:30hrs by a 3 course meal with wine & coffee. The evening continues with presentations of all the various awards and concludes with a disco until the early hours. Rub shoulders with the biggest names in floristry, find out who’s won what in the BFA Industry Awards and shake your booty on the dance floor. 

The Gala Dinner will be held in the ballroom at Jurys Inn Hotel and tickets are £60.00 per person for BFA/IoPF members (plus VAT & booking fee) or £75.00 (plus VAT & booking fee) for Non BFA members.

If you wish to stay in the luxurious Jurys Inn under the same roof as the conference centre we have managed to secure some great room rates. To book your accommodation at the hotel call 0870 4100 800 and quote the special rate code THEBRI251019

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