Mothers Day survey results - British Florist Association

Mothers Day survey results

It’s not surprising to read that some florists had a super duper Mothers Day weekend and others didn’t. Whatever it was for you we know its an exhausting peak period. Our questions however did reveal what really matters to you as a florist trader. Click the comments link to read the responses but you might need a cuppa in hand.

ANSWER CHOICESRESPONSES
Retail shop business in village/ town/ city80.13%
Studio Florist working from a unit 16.03%
Event / wedding florist1.28%
Freelance0.64%
Wholesaler 1.28%
British grower and florist0.00%
Other0.64%
TOTAL156

ANSWER CHOICESRESPONSES
England 85.26%
Scotland 7.05%
Northern Ireland 1.92%
Wales5.77%
TOTAL156

ANSWER CHOICESRESPONSES
More online orders57
The same amount of online orders24
Less online orders57
Don’t have an online order taking website18
Total Respondents: 156 
ANSWER CHOICESRESPONSES
Less sales online than by telephone 57
Higher sales online than by telephone 34
Way higher online than last year8
Same as last year22
I had to turn my phone off5
Way lower online than last year13
Other (please specify)7
TOTAL146

RESPONSES

Don’t have online orders

No online orders

I deliberately drive orders to the website and don’t take calls – they use up too much time

ANSWER CHOICESRESPONSES
Yes I pay for it and I do it myself42
Yes I pay for online/ social media marketing using a third party to do it for me10
No I don’t ( please move on to Question 7)102
TOTAL154
ANSWER CHOICESRESPONSES
Google Ads 13
Facebook25
Instagram 13
Twitter0
Not applicable 18
Other (please specify)5
TOTAL74

RESPONSES

Yell.com split money between each platform

Facebook and Instagram but don’t pay

Website

Direct 2 florist

Don’t pay for social media

ANSWER CHOICESRESPONSES
Overestimated.15
Accurately estimated.109
Underestimated.22
I ordered the same as last year7
I cut down 6
If you did cut down, what factors made you take that decision. 10
Total Respondents: 156

RESPONSES

People had more available options this year, shops open to purchase more variety of gifts & the option to go out for lunch for example – so I expected & received less orders.

10% drop in recent years due to flower prices and supermarkets

Because I felt we wouldn’t reach the same levels as last year

Volume of pre-orders

Had to do two further wholesale trips Saturday and Sunday mornings

Thought there would be less orders as this year families would get together unlike last year

Did cut down but sold out everyday so had to keep ordering daily to keep up with demand

ANSWER CHOICESRESPONSES
Yes I did 39
No I didn’t 56
I pre-ordered and also topped up as needed during the week55
I’m not offered pre-order2
I did pre-order but wish I hadn’t. 4
TOTAL156
ANSWER CHOICESRESPONSES
I saw a price increase in my flower buying 26
No price difference and remained the same as previous weeks.44
My flower buying dropped slightly43
The flower prices fell through the floor. 123
Stayed approximately the same as 20211
I got a few cheaper than last year0
I got the majority of my products cheaper than last year0
Other 19
TOTAL156

Click here to see the responses

ANSWER CHOICESRESPONSES
On the day of Mothering Sunday26
1 day before Mothering Sunday51
2 days before Mothering Sunday23
3 days before Mothering Sunday8
4 days before Mothering Sunday2
1 week before Mothering Sunday0
I didn’t cut off at all and kept going.45
TOTAL155

ANSWER CHOICESRESPONSES
I cant get plants on a regular basis anymore12
I cant get plants at all0
The cost of plants has increased and I’ve stopped buying them7
The cost of plants have increased in price and I buy less of them53
I don’t get the choices I used to get25
I cant get mixed trays of plants 16
I haven’t seen any changes 22
It doesn’t apply to me31
Other 16
Total Respondents: 155 

Click here to see the responses

ANSWER CHOICESRESPONSES
No I wasn’t.126
Yes but only occasionally23
Yes, a lot of times. 3
If you have anything else to say about British Flowers please leave a comment.14
Total Respondents: 154

Click here to see the responses

 –12345TOTALWEIGHTED AVERAGE
Level of satisfaction7433122214 155 2.15

Thank you to everyone that took part. Available to see whether a member or not, this survey is seen by hundreds of florists, wholesalers, relays and service providers, which in turn helps the whole industry.

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