There was a great response with 347 of you joining in to provide us with the information we needed to assist you. Below we have listed the questions and results so you can see for yourself. Thank you to everyone that took the time to complete it.
Retail shop business in town/ city
Studio florist working from a unit at home
Freelance florist working for other business’s
Other (please specify)
Other i.e please specify for example if your tier was different in the case of Wales, Scotland and NI.
Other responses were ‘concentrated on funeral work’ or studio business that wasn’t open during the whole year and ‘shop closed but worked from home due to Covid restrictions’.
Open but operating behind closed doors
Open when allowed
Taking on line orders only
Other ( please specify)
The best year in sales I’ve ever had
Significant increase on last year
The same as last year
Slightly less than last year
Significantly less than last year
Over 74% had a slight increase to the best ever sales for Christmas 2020. Great news.
About the same
I don’t have a online shopping website
This shows significantly more orders online with over 62% of florists on this survey seeing an increase from 2019.
The pre-ordering for Christmas deliveries was more than likely due to the lockdown rules and it shows in the top 2 responses.
Nearly 70% of florists had a noticeable increase in sales of flowers and plants than the year before. It was hard work but well worth it. The events and wedding industry has suffered though and that probably accounts for those 11.57% who saw a drop.
How did your buying costs compare to Christmas 2019?
We had an increase in our buying costs
We had a decrease in our buying costs
Our buying costs were the same as last year.
Level of satisfaction
To read all the comments CLICK HERE. A warning there are 278 of them!
The British Florist Association (BFA) is ‘not for profit’ organisation which represents approximately 8000 florists and used its database of 5540 florists with Survey Monkey for the Christmas Survey 2020. We also shared this on social media platforms such as Instagram, Facebook and Twitter. The content of these results belong to the BFA and use of the content should be agreed by the BFA and accredited to the www.britishfloristasscoiation.org. Thank you.
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