Valentines 2023 Survey results - British Florist Association

Valentines 2023 Survey results

Thank you to everyone that completed the survey. The results are very interesting and your answers help the industry and the association gain press coverage for next year. It’s much appreciated. Only one peak to go!

ANSWER CHOICESRESPONSES
Retail / Studio florist 98.03% 199
Event Florist0.49% 1
Contract/ Freelancer Florist0.49% 1
Event Planner0.00% 0
Education facility0.00% 0
Wholesaler0.00% 0
Postal Flowers0.00% 0
Other (please specify)0.99% 2 Relay
TOTAL203
ANSWER CHOICESRESPONSES
Scotland5.94% 12
Wales4.46% 9
England87.13% 176
Northern Ireland1.98% 4
Ireland 0.50% 1
TOTAL202
ANSWER CHOICESRESPONSES
under 1 year1.47% 3
1-2 years 1.96% 4
2 – 5 years 13.24% 27
5 – 10 years 17.65% 36
10 years plus 65.69% 134
TOTAL204
ANSWER CHOICESRESPONSES
Increased on last year24.88% 50
Same as last year30.35% 61
Less than last year39.30% 79
I avoided roses and chose other flowers 4.98% 10
I stopped buying red roses 0.50% 1
TOTAL201
ANSWER CHOICESRESPONSES
Less than 50053.23% 107
Between 500 and 100025.87% 52
Between 1000 and 15007.96% 16
Between 1500 and 20003.48% 7
More than 20009.45% 19
TOTAL201
ANSWER CHOICESRESPONSES
80p or less 0.00% 0
80p – £1.000.99% 2
£1.00 – £1.208.42% 17
£1.20 – £1.5042.08% 85
£1.50 – £2.0027.72% 56
£2.00 – £2.5012.38% 25
£2.50 – £3.003.96% 8
£3.00 – £4.000.00% 0
£4.00 – £5.000.00% 0
£ 5.00 plus 0.00% 0
Other (please specify)4.46% 9
TOTAL202
  • We only stock 80cm+
  • We only bought longer roses
ANSWER CHOICESRESPONSES
£1.00 – £1.190.00% 0
£1.20 – £1.490.00% 0
£1.50 – £1.990.50% 1
£2.00 – £2.491.50% 3
£2.50 – £2.992.00% 4
£3.00 – £3.9921.00% 42
£4.00 – £4.9934.50% 69
£5.00 – £5.9923.00% 46
£6.00 plus 14.00% 28
Not applicable 2.00% 4
Other (please specify)1.50% 3
TOTAL200
  • £6.50 upwards
  • £6.95
ANSWER CHOICESRESPONSES
Red Naomi rose 36.95% 75
Red Explorer19.21% 39
Red Freedom Rose 44.83% 91
Black Bacccara0.49% 1
Red Fiorella0.00% 0
Red Madame Red1.48% 3
Pink rose 11.33% 23
White rose8.37% 17
Mixed rose 5.42% 11
Mixed flowers 42.86% 87
Other (please specify)5.91% 12
Total Respondents: 203
  • Daffodils and Cymbidium Orchids
  • Rhodes
  • VIP roses
  • Spring Flowers
  • Ever Red
  • White Avalanche
ANSWER CHOICESRESPONSES
Yes I did pre-order48.04% 98
No I didn’t pre-order20.10% 41
I pre-ordered the majority of my buying list25.00% 51
I took a chance and bought last minute 1.96% 4
Other (please specify)4.90% 10
TOTAL204
  • pr-ordered all roses took chance on everything else
  • Only pre ordered roses
  • I pre-ordered my roses & took a chance & bought everything last minute
  • Only pre ordered roses . Mixed flowers bought last minute.
ANSWER CHOICESRESPONSES
Holland21.39% 43
Kenya5.47% 11
Colombia 20.90% 42
Ecuador 19.40% 39
Mixture of Dutch & South American Countries14.93% 30
Mixture of South American Countries5.97% 12
Don’t know.10.45% 21
TOTAL201
    ANSWER CHOICESRESPONSES
    We had more online orders than last Valentines24.75% 50
    We had the same amount of online orders27.72% 56
    We had less orders online than last Valentines35.64% 72
    Don’t have an ecommerce website12.38% 25
    Total Respondents: 202
    12345TOTALWEIGHTED AVERAGE
    20.59% 4214.71% 3028.43% 5822.06% 4514.22% 292042.95
    ANSWER CHOICESRESPONSES
    Red rose costs43.35% 88
    Flower and plant costs 58.62% 119
    Estimating sales for buying purposes50.25% 102
    Staff sickness 2.46% 5
    Utilities / overheads costs21.18% 43
    Flower and plant deliveries0.00% 0
    Availability of sundries 5.91% 12
    Website issues 1.48% 3
    Other (please specify)6.90% 14
    Total Respondents: 203 
    • Managing the peak without becoming overwhelmed
    • Availability of interesting flowers. I don’t want gerberas, chrsanths, hypericum etc, I want variety and I’m having to go to UK growers to get it
    • Lack of pre orders this year, much less than last year
    • Last minute doc com
    • stem quality
    ANSWER CHOICESRESPONSES
    Yes, the business was able to get the materials, goods or services it needed82.09% 165
    Yes, but the business had to change suppliers or find alternative solutions14.43% 29
    No, the business was not able to get the materials, goods or services needed2.49% 5
    Please let us know why if your answer was no3.48% 7
    Total Respondents: 201 
    • Don’t really use British as it gets delivered by DPD and doesn’t arrive in good condition
    • We found goods were not available at any suppliers even though the product was advertised on the Relay website. Again for Mother’s Day the supposed supplier does not have the items available. So we have to remove that product from our website or reject the order.
    • My UK grower didn’t have enough flower stock
    • No enough supply and too expensive
    • Poor Quality
    ANSWER CHOICESRESPONSES
    Wages increased36.45% 74
    Wages stayed the same 30.54% 62
    Wages decreased 3.94% 8
    Not sure 1.97% 4
    Not applicable 27.09% 55
    TOTAL203

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