This campaign is aimed at sharing inspiration and information and keeping flowers and plants constantly in the forefront of mind of everyone. Our friends at The Flower Council of Holland lead the campaign and share the content through their own consumer focused website Thejoyofplants.co.uk
Florists - it's easy to enthuse your customer-base with the help of the POS material, in the form of the images and the posters - available to download from the bottom of the page.
If you need more ideas on how to use the campaign within your business? Click on the boost 'business button' below and see the advice we give on how to promote the Flower Agenda - these ideas are easily adapted for this campaign - why not give it a go, what have you got to loose?
Anthurium is one of the most popular houseplants. Attractive to look at, easy to look after, and brings with it a real personality into the home, which gives a serene feeling in white, whilst the brightly coloured varieties have a lively appearance. Although most people think that the coloured part is the flower, it’s actually a coloured bract. Anthurium’s flowers are very small and are all found on the spike.
Anthurium originates from the tropical rainforests of Colombia, Guatemala and the Amazon region in Brazil. The plant grows there as an epiphyte: that means that they grow in and on trees with relatively few roots without drawing nutrients from the tree. The plant gets enough light there but no bright sun, and it’s always in a nice warm spot with high humidity.
The Anthurium range has recently expanded substantially. There are many varieties of the tailflower (Andreanum Grp, shining spathes, straight spike). You have a choice from large, loose shapes with bracts like elephant ears through to attractive compact varieties with small ‘flowers’. Fantastic colours include white, red, pink, lilac, lemon, green and brown, but Anthurium is also grown as a bicoloured houseplant and with spotted and green spathes. the ‘Love’ and ‘Champions’ series are very distinctive. Some varieties come with a 300 day flowering guarantee. Alongside the tailflower, there is also the flamingo flower (A. Scherzerianum Grp (matt spathes and spiral spike)), and there are Anthuriums with eye-catching decorative green foliage, such as A. clarinervium, A. 'Renaissance', A. 'Rain Forest' and A. 'Jungle King’.
Red, white and green Anthuriums are ideal for a fresh, contemporary December arrangement. Display them with some Christmas decorations, keep it sleek and modern: black shiny pots, silver and gold. Give the plant a bit of room: the profusion of stems and flowers look best if they’re unrestrained. Anthurium has attractive, thick roots which lend added value to the plant’s appearance in a glass pot or vase. Small pot sizes can be wrapped in peat moss (kokedama), or add sparkle by placing it on a plate or dish as an alternative Christmas bauble. Pastel shades become popular after Christmas again.
If you would like to promote this plant you can download and use the images free of charge crediting Thejoyofplants.co.uk.
You can download the posters courtesy of The Flower Council of Holland using the links below.
All images are courtesy of the Flower Council of Holland.
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