As the undisputed number 1 amongst the cut flowers, roses provide colour, scent and beauty indoors in the month when nature is still only hesitantly getting started. This Valentine’s essential is a real stunner, available in many colours and shapes from a spray rose to a solo star. With new varieties being added every year to enhance arrangements and bouquets.
We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers. Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.
Florists: I'm sure we don't need to tell to your promote roses around St Valentines Day, however, why not mix it up and show the extraordinary selection that area available, add a stunning mixed rose bouquet to your collection - not all your competitors can challenge that!
The rose is a member of the rose family and includes some 300 species in the wild. The number of bred cultivars is estimated at more than 30,000. Roses have been blooming on Earth for a very long time: fossilised remains of wild roses have been found which flowered 40 million years ago. The plant was first used as an ‘ornamental rose’ some 5000 years ago in China. Until the 18th century there were only white and pink roses. Only later were the red and yellow varieties added.
The choice of over 600 varieties means that the range of roses is large and rapidly developing, with new cultivars added every year. Alongside classic single stem roses and spray roses, there are roses with ‘grass hearts’ where the base of the flower grows through the flower, and roses that resemble peonies. To make themselves stand out, increasing numbers of rose growers offer unusual colours and shapes alongside their classics.
In these times of diversity, it’s a nice idea to adopt a more open approach to Valentine’s Day.
A good display can significantly boost sales of roses. Present them by colour with other flowers - pink is a trend colour in 2019 - and make use of the luxury packaging offered by some growers in order to protect the roses while simultaneously emphasising their special status. A bit of space around the flowers literally gives the customer room to make their choice. Customers like roses in mixed bouquets (bestsellers to take away) and in mono bouquets and arrangements (for special occasions). Because roses are well-known cut flowers, it can be useful to offer them in creative forms as well: floating in glass hangers on an Easter branch, cut short and divided across a collection of small vases, or as a luxury element in a field bouquet.
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2019. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.
Posters to download in your business from top left 1 - 3 from bottom left 4 - 6
If you would like to find out more about the Flower Agenda CLICK HERE.
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