Fresh green foliage, unique shapes and fabulous colours: the tulip (Tulipa) is the ideal way to kickstart the year and bring a bit of spring into the home. Because the bulbs require more time to bloom outdoors, tulips that are grown as cut flowers get special treatment. The grower gives the bulbs an artificial winter period, after which the higher temperatures in the greenhouse make them think that it’s spring and so start flowering. The bulbs are therefore really tricked and ‘forced’ to flower in the greenhouse so that florists and consumers can enjoy these spring flowers early.
We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers. Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.
Florists: Get involved and showcase this flower, to decorate our interiors in the January so we have so much promise of the spring months to follow.
The tulip is native to Iran, Afghanistan and Kazakhstan. Nomads brought the bulbs to Turkey, where they became incredibly popular. Ottoman sultans wore a tulip as a symbol on their turban: 'tulip' comes from the Persian word ‘tulipan’ which means ‘turban’. Nowadays tulips are particularly associated with the Netherlands, the largest supplier of tulips as both bulbs and cut flowers.
With over 600 cultivars the choice of tulips is extensive. The flowers are often even-coloured, but are also available with flames, coloured stripes and coloured edges. Tulips are classified by flower shape: single and double flowered, parrot tulips, lily-flowered tulips or in the form of fringed or Crispa tulips. The double tulips that resemble peonies are particularly unusual.
Create colour blocks on the shelf or on the shop floor with bundles of tulips and give unusual cultivars a separate place in order to emphasise that these are specialities. The 2019 trend is for very traditional or very contemporary arrangements. For traditional arrangements think of the atmosphere of an old still-life: deep, saturated colours in a jug or earthenware pot or a tulip vase. The modern style is full of twists: tulips where only the flowers are visible above the edge of the opaque vase, or which are placed so deep in a transparent vase that it almost looks like a terrarium. Their smooth stems make tulips ideal entry level flowers for millennials and centennials who are ill at ease with leaves and forms. Remove some of the green foliage and present the tulips individually in small bottles and glasses for an Instagrammable display for this new, interesting target group.
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2019. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.
Posters to download in your business from top left 1 - 3 from bottom left 4 - 6
If you would like to find out more about the Flower Agenda CLICK HERE.
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