We shout about British Florists in many ways – making sure our BFA members and industry are regnised my the consumers in the UK and beyond.
Each year we get right in front of your potencial clients and current customers in a number of ways. Promotion of our members the skills and services we as professional florist we have and can provide, is paramount to us!
Dedicated Consumer Website
A run-away phenominal success the consumer website launched in autumn 2015 has received tens of thousands of visits.
The www.britishfloristassociation.org site is specifically targeted at the consumer, the flower buying public.
The extraordinary results produced by the website are a combination of the expert advice given by the site, Inspirational and up to date blogs, an all round great resource for information.
Part of the site – and shown on the top of each page is the ‘Find a Florist’ facility, this allows the public to simply locate florists around the UK easily.
As well as being the ‘Find a Florist’ listing making locate a member very easy the interactive map also allows the user to choose from a lociation of their choice.
Every BFA member has their own personal profile on the site where they can champion thier own business and provide the general public with a vast amount of essential information to enable to them buy directly from them.
The Business profile listing on the Consumer website is completely free to BFA members CLICK HERE to read more about the ‘BFA Find a florist listing’.
Social media is a huge part of todays marketing strategy. To look at facebook alone there are 1.6 billion active users, 65% of these use it every day with time spent on it per user per day clocking up to 20+ minutes!
2016 has seen us spend more time on our consumer focused facebook page with posts that have been shared not only nationally but internationally, with tracking we know that individual posts have been viewed by over 200,000 people organically – With every view we create brand awareness, the BFA logo is seen again and again becoming ever popular.
Whilst our immediate efforts have proven to be a big success with more page likes a snowball effect increases our reach even further – know what we’re saying to your customers and share the posts for easy business content click on the facebook logo to view the BFA Find a florist facebook page.
The BFA are busy throughout the year at the countries very best and busiest shows where hundreds of thousands of visitors are exposed to the brand of the BFA.
RHS Chelsea Flower Show
RHS Chelsea Flower Show is an internationally renowned showcase of horticultural excellence, the show is always a sell-out, with 161,000 paying visitors attending over the five-day of the show, the show is also known as the place to display innovation in the perfect place to promote British Florists.
The BFA have a great relationship with the RHS, each year we organise the RHS Chelsea Florist ot the year competition which is held in the heart of the show – The Grand Pavillion. This is hugely popular with visitors and a true show case for not only UK talented designers but for all florist across the country as the BFA brand is publicised to the world.
The royal family are regular visitors to the show, her majesty the Queen came to our BFA stand during her royal visit in 2014 and commented on the work created by the competitors: “What beautiful pieces of work, some look like real chandeliers. The makers of these are true craftsmen”.
Away from the show the non-visiting flower lovers embrase the show through all the media coverage – The show is guaranteed evening and daytime television coverage by the BBC, over 15 hours of BBC Coverage alone, but beyond the Beeb there is also a great deal of National, regional and overseas TV and radio coverage. Articles in national press, plus online coverage. More than 1,000 journalists, photographers and programme makers attend the show. The BFA have appeared within every form of the media coverage
BBC Gardens world Live
BBC Gardeners’ World Live featuring The RHS Flower Show Birmingham is a a mecca for gardeners and flower lovers alike. This enormous event transforms 3 entire halls at the NEC, BBC Gardeners’ World Live celebrate their 21st Birthday this year! The RHS Flower Show Birmingham is going to be bigger and better than ever before with 95k visitors attending the five-day show.
The BFA and The Institute of Professional Florists are delighted to have teamed up with BBC Gardeners’ World Live, this year as we at the BFA heralds the start of perhaps the biggest floristry competition the UK has ever seen as we start our search to find the best florist in the country to be crowned the UK Florist of the Year. The entry process starts at BBC Gardeners World this June.
Another oportunity for the BFA to promote florists, we’ll be there illustrating to the general public how fantastic British florists are, as this is largest lifestyle event in the UK, displaying excellence in horticulture and design, it’s the perfect place for florists and floral arrangers to unleash their creativity.
To find out more information about the UK Florist of the year competition CLICK HERE
RHS Tatton Park Flower Show
BFA have a significant presence at the RHS Tatton Park Flower Show. The BFA Marquee is a popular feature of the show which is located at the most promenant position at the heart of the show ground.
Inside the marquee visitors are treated to an entire world of everything floral. The main stage features live floristry demonstrations by BFA demonstrators they continually take the opportunity to highlight the numerous benefits of using a professional, trained florist to the visitors.
As well as the demonstration through the day the walls of the marquee are adorned with competition booths in which the finest UK talent competes. Following on from the heats of the BFA florist of the year held at BBC Gardens world live, the finals held at Tatton Park will showcase the competitors creating 3 floristry designs in front of the live audiance. The overall winner will be announced live on stage in front of our studio audience in the Floral Design Studio.
There’s no doubt that all visitors to the show will see the promomence and good work carried out by the BFA.