Direct2Florist - British Florist Association





Direct2Florist allows consumers and florists to send flowers anywhere in the UK and worldwide.  They have a network of thousands of member florists that they work closely with to forfill orders and arrange suitable flowers to be delivered by a by the skilled local florist of your choice.

Direct2florist think differently when it comes to relay. Their service doesn’t conform to the industry norm – instead it goes further by offering florists a relay solution that puts the florist in control.  With a customer specific service (Direct2florist) and a florist specific service (Florist2florist) our combined package brings the best service to florists in the UK and Worldwide.  

They don’t have boundaries and certainly don’t try to tell you how to run your business! At D2F & F2F, they recognise that every florist shop is different, which is why they allow you to sell your products at your prices – all on your personalised page on

Via the Florist Manager software that’s included as part of membership (full details below), you can set the prices that you would like to sell at, upload pictures of your own designs (or their images if you wish) and you tell them where you can deliver to.  
It’s possible to change prices and products whenever you want at the click of a mouse, which means there are no stock requirements, no need to carry specific vases and containers and no pressure to fulfil orders that you don’t want to.  You can deliver profitable orders that you’re comfortable with, creating a happy florist!

What makes Direct2Florist unique for the clients is the fact that the client can see the talented local florists in the UK that are part of our network and select the one that will deliver flowers to the address of their choice.  They have over 50,000 real customer reviews of the service and rated florists, 97% of reviews gave four or five stars!


There is no monthly fee, Direct2Florist 12 month Membership is usually £150 + vat (UK) but £120 + vat to BFA members*

  • Send and receive orders to other members worldwide and receive orders at 100% flower value – all paid for within 3 working days
  • Direct2Florist don’t take a commission! This guarantees both sending florists and consumers bigger, more beautiful designs every time, as the full order value reaches our talented and highly skilled floral experts. 

Direct2florist package, their services include the following free of charge:

UK & Worldwide Relay: 

Their network of florists in the UK and around the world, means you can easily send orders around the corner or around the world – with no need to pay huge membership or relay fees. You’ll receive orders too – both from fellow Direct2florist florists and consumers across the globe – all backed up by 3 day payment which means cash flow need never be a problem.

The D2F Software & Delivery App: 

As well as the relay network, Direct2florist membership provides tools to help run a great floristry business.  
The FREE software package and delivery app, designed by florists for florists, can be used for all orders – local and collect as well as relay, helping you create a full and detailed database of customer and orders.  
It includeds:

  • A service that enables you to easily email photos back to your customers via the unique D2F delivery App. 
  • With D2F Florist Manager, you can create & send professional invoices and statements.

Point of Sale Material

  • Selection Guide – A beautiful laminated selection guide sales tool for your counter. 
  • Window Stickers – You can advertise your worldwide relay service with these attractive eye catching window stickers.
  • Posters – You could decorate your shop with attractive posters that promote your worldwide flower delivery service. 

Spin off benefits: 

Direct2florist is built using a system that’s easy to use, with many spin off benefits including:

Feefo Reviews

You can gain a review from every local order, internet order and relay order and have this published on (Feefo membership alone would normally cost £99 a month!) 

Prompt payment

Direct2Florist is a relay that ensures you get paid direct into your bank within 3 working days.

Intergration with Websites

Florists need to be online if they are to maximise sales.  So If you do not have a website Direct2Florist offers an additional service (not included in the standard package) of a website build and development service that will get you up and running online quickly and efficiently.  

Have a FloristPro website? They also work closely with FloristPro and can intergrate their system to work seemlessly with FloristPro websites. 

However if you currently have an alternative website speak with them to see how they can intergrate their system with yours.  


To view more information CLICK HERE and view the Direct2Florist Website


Telephone: +44 (0) 1204 452 000

2 Ormrod Street 
Farnworth Bolton 
BL4 7DW 
​United Kingdom

Get the latest updates delivered directly to your Inbox!