April - Gerbera - British Florist Association
April - Gerbera - British Florist Association

April – Gerbera

In April we mark Easter and the arrival of new life. The perfect setting for a colourful flower. With its cheerful appearance, the gerbera is the ideal candidate for some extra celebrations this month.

Everyone can read all about Gerberas, one of the most versatile flowers, they are firm favourites of both florists and customers. We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers.  Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.

Florists – Get involved and Show your customers all the possibilities offered by the cheerful flowers over the coming weeks! Scroll to the bottom of the page to download your posters and find the link for simple promotional ideas.

The origin of the gerbera

The gerbera is an unscented flower which is part of the Asteraceae family. It originates from South Africa, Asia, South America and Tasmania. Some 900 million gerberas a year are produced in the Netherlands with 600 different varieties of colour, shape and size. She’s one popular lady!

The gerbera’s colours and shapes

When you think of gerberas, you think of colour! The gerbera’s basic colours are white, red, yellow, pink, purple, orange and green. The flower is also available bi-coloured, multicoloured and in various shades derived from the basic colours. The flower’s beautiful heart can be black or green. In other words: there’s plenty of choice when it comes to colour. The shape is always cheerful: single and double flowered, pom-pom and spider shapes. Have you noticed that when a child draws a flower, it’s always in the shape of a gerbera?

Care

These care tips will enable the flowers to be enjoyed for even longer:

  • Trim the stem diagonally with a sharp knife.
  • Use a clean (glass) vase and fill it with approx. 7 cm of tap water at room temperature. Use cut flower food for a mixed bouquet.
  • Ensure the right ambient temperature (max. 20 °C).
  • Do not place gerberas in a draught, in full sun or near central heating.
  • Regularly top the vase up with tap water.

Symbolism of the gerbera

The gerbera is the birth flower. Its presence means: you make everything more beautiful! With its colourful and sunny appearance it makes your home loads more cheerful and welcoming straightaway.

Bouquet recipe with gerberas

What’s your favourite colour? And your second favourite? And your third favourite? When you make a bouquet with gerberas, you don’t have to choose. Yellow, pink, red, purple, white, orange: you can’t think of anything for which there isn’t a matching colour or shape. Get the most beautiful varieties from your florist and combine them with lilacs, Bouvardia, Alchemilla, Statice and green trick. That’s guaranteed to give you both a colourful bouquet and happy faces.

More about the gerbera

Consumers can also find more information on Funnyhowflowersdothat.co.uk

Stijl: “Daylight pop plus”

Inspiration and information

Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2018. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.

Promotional material

Posters to download in your business from clockwise from top left 1 – 3 from bottom left 4 – 6

BFA_April_Gerbera_FOTMP_Poster_1
BFA_April_Gerbera_FOTMP_Poster_2
BFA_April_Gerbera_FOTMP_Poster_3
BFA_April_Gerbera_FOTMP_Poster_4
BFA_April_Gerbera_FOTMP_Poster_5
BFA_April_Gerbera_FOTMP_Poster_6

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