Spring is about to arrive – the perfect opportunity to celebrate with not one, but three Spring-time flowers in the Flower Agenda: ranunculus, anemone and Leucospermum.
Everyone can read all about these beautiful flowers that herald the onstart of spring. We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers. Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.
Florists – Get involved and Show your customers all the possibilities offered by the stunning flowers over the coming weeks! Scroll to the bottom of the page to download your posters and find the link for simple promotional ideas.
The ranunculus, anemone and Leucospermum’s origin
Ranunculus originally comes all the way from Central Asia. By a roundabout route the flower finally ended up in Europe, where it was given its official name: Ranunculus. The anemone originates from southern Europe and Asia. The South African Leucospermum originally grew on rocky slopes on the coasts in the south-west of the Cape of Good Hope.
Shapes and colours
The ranunculus comes in white, yellow, orange, pink, red and purple. Although originally orange, Leucospermum now also comes in ochre, lemon and a reddish colour. You can buy anemones in white, pink, red to violet and blue. There are around 120 varieties. Some have a single row of petals, others have more.
Give your customers the following tips in order to ensure they fully enjoy their freesias.
- Use a clean vase and fill it with fresh water.
- Add cut flower food to the water for a longer vase life.
- Trim the stems diagonally with a clean and sharp knife or secateurs.
- Place the flowers in a cool spot away from the fruit bowl and not in the sun.
- Replaced the water once every three days in order to enjoy your bouquet for as long as possible.
Symbolism of Spring flowers
Spring flowers ranunculus, anemone and Leucospermum are bursting with symbolism, from pride and vanity through to expectation, consideration and honesty. Plenty of options for giving someone a real surprise.
Bouquet recipe with Spring flowers
Close your eyes and picture the season of Spring. Which colours do you use? To really capture the feeling of Spring in a vase, it’s a good idea to use colours like orange, blue, purple and white. With so much colour, the vase doesn’t need very much else. A tall, cylindrical vase is contemporary, helps to elevate the your flowers and offers enough room for the large number of stems.
What you need:
- Briza (quaking grass)
- Fern leaf
More about the spring flowers
Consumers can also find more information on Funnyhowflowersdothat.co.uk
Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2018. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.
Posters to download in your business from clockwise from top left 1 – 3 from bottom left 4 – 6