Warmth, colour and joy are brought to you by the Chrysanthemum. This flower keeps summer going for a little longer in the month of September.
Everyone can read all about Chrysanthemums in September, the perfect month to present these flowers, so typical of this wonderful season. We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers. Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.
Florists: Get involved and Show your customers the lily’s remarkable qualities over the coming weeks! Scroll to the bottom of the page to download your posters and find the link for simple promotional ideas.
The origin of Chrysanthemums
The flower, which originates from China and Japan, has been incredibly popular in Asia for centuries. From around 1700 we could also enjoy this golden delight in Europe. The chrysanthemum’s name derives from the Greek: chrys (gold) and anthemon (flower). The flower’s original colour was a rich golden yellow.
Shapes and colours
Limited to a yellow beginning, there is now a truly wide colour palette available. Interiors can now be given a warm glow with the colours gold, bronze or dark orange tones, and shades of green are also very popular. Or opt for subtle and calm using chrysanthemums in shades of white, soft pinks or purple. If that wasn’t enough choice, there are also many different flower shapes: from single to double flowered, and from spider to pom-pom shapes.
Petals can be ‘classic’ or ‘spoon-like’, and you can find spray chrysanthemums, and even the disbudding technique that guarantees blooms in their fullest glory, as well as miniature santini’s in comparison.
Practical advice and care tips
These care tips will enable the flowers to be enjoyed for even longer:
- Select a clean vase and fill it with tap water at room temperature.
- Add cut flower food to the water for a longer vase life.
- Make sure there are no leaves hanging in the water.
- Cut or trim the chrysanthemums’ stems diagonally by 3 to 5 cm with a clean, sharp knife or secateurs.
- Regularly top the vase up with tap water.
- Don’t place chrysanthemums in a draught, in full sun or near central heating or near a fruit bowl. Fruit emits ethylene gas which will cause the flowers to age more rapidly.
Symbolism of Chrysanthemum
Besides elegance, the chrysanthemum also brings colour and a good helping of joy into your home. The flower stands for health and happiness. Great to get for yourself, great as a gift to treat a loved one.
More about Chrysanthemum
Consumers can also find more information on Funnyhowflowersdothat.co.uk
Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2018. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.
Posters to download in your business from top left 1 – 3 from bottom left 4 – 6