The bundle includes:
The BFA have used experts with the knowledge and experience of new product development and insight of customer preferences and buying habits to create The Collection. This eighty-two-page full colour gloss laminated book, with eight sections in the bestselling colour options, is a commercial core collection aimed at the consumer to help you increase your sales and average order value.
The digital PDF version of The Collection enables you to not only take orders from your tablet, whether on your counter or at networking meetings, but in the workroom too. Why not create it as a flipbook for your website? We’re pleased to offer our BFA Florists the flexibility with how they use The Collection in their business, but please be aware this version is not the printed copy and will be emailed to you to use how you wish in line with the terms and conditions of sales.
The Collection Counter Card helps you sell open orders and easily explains what different designs are. A4 full colour and gloss laminated.
A comprehensive excel spreadsheet is emailed with every purchase. The spreadsheet lists full details of the design content, a product description, RRP, designer tips and more.
This BFA Collection bundle is only available to BFA Members.
The Collection is available as a book, a digital PDF version and a collection of web images for instore and online sales. It's designed to help florists have the same competitive intelligence as large on-line order gatherers that drive volume for online sales nationally. We have exploited the USP of florists to showcase designs that are too logistically challenging for most online sites to deliver in a box and offer.
View full details of the collection and flip through an online version of the book CLICK HERE.
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