The BFA - British Florist Association


British Florist Association Mission Statement

The BFA is dedicated to support the floral industry from root to tip. We work on projects that benefit the whole industry and bring us closer together. Our aim is to build a stronger unity within the industry with a powerful voice. Our core values are to have Honesty, Trust, Integrity and Passion at the forefront of all our actions.

Brian Wills-Pope: Chair/Director
Nikki Meader: Vice-Chair/Retail Director
Tracy Tomlinson: Manager/Director
Sandie Griffith: Education Director
Kate Whelan: Membership Director
Jo Biddle: Director
Rebecca Hough: Director

About us

The BFA have 7 voluntary Directors and cover a wide range of industry. We are all voted in at GM meetings by the members. We are made up of retail shop owners, freelance, studio based florists, corporate/ international sectors and those with educational experience including tutors and UKFJG Judges.

  • Chair: Brian Wills-Pope
  • Vice Chair: Nikki Meader
  • Manager/ Director: Tracy Tomlinson
  • Director: Sandie Griffith
  • Director: Kate Whelan
  • Director: Joanne Biddle
  • Director: Rebecca Hough

What is the BFA and a Trade association all about?

Every Industry needs an official Trade Association which provides a voice for a particular work sector. It gives us a status as an industry and means that government will consider our input as a group. By working together with members, the association ensures that their trade is well represented and at its strongest. Trade associations play a crucial role in promoting best practice, and helping companies to become more competitive. They have a duty to ensure that training and qualifications for their sector are both current and appropriate. We want to help, share ideas, organise meaningful events, create connections, build our profile together and show everyone that Flowers and Plants are essential as part of our life. We all work hard in our industry and we love to showcase that fact, whilst having fun along the way.

How do the BFA operate?

The board meet twice per year in person and monthly virtual meetings to discuss actions and how to help our members who consist of Florist business members, Corporate members, College members and IoPF members.

In our team we have Claire who works for membership and she monitors, rings around and checks everything is up to date. Ann also works in membership for the IPF side. Julie Collins is working on sustainability news for the BFA and Everyone works remotely from their home or shop offices. Currently our manager Tracy and Claire are paid members of staff 4 days a week along with Nina who is paid to edit our magazine. Kate works for the BFA around two days a week on a freelance basis. All other Directors work as volunteers and everyone put in voluntary hours. Directors are paid for the board meeting days they attend as well as our BFA conference days, unless their business covers the days they are away from the work because they are helping to further the industry. All Directors work across everything to make sure that we help each other cover everything needed. That being said we all have differing skill sets.

Brian: Generally tends to look after corporate members as well as approaching new ones. He has great links in government both UK and Dutch, to get the answers we need to relay to everyone. He is also our link with Florint who are the international association for Florist trade associations. Brian also plays a major role in organising Vision business conferences.

Sandie: Looks after everything educational. Represents the BFA as competition organising partner with WorldSkills UK running the national heats and final floristry competitions. Chairs the Training and Education committee connecting floristry businesses, colleges and tutors. Administers the Institute of Professional florists membership and Chairs the floristry trailblazer apprenticeship committee.

Tracy: Our Manager looks after our website, answers all the emails and queries that come to us, assists members with any issues, connects all the directors, organises meetings, ticket sales, book sales, our accounts, works on the magazine, and the list goes on and on!

Nikki: Focuses on the retail shops needs. She has been putting together the online members tool box as well as looking at new ways to make members aware of the benefits of memberships to them. Nikki also organises the technical side of putting on our events such as Fleurex and Vision.

Kate: Creates social media content and wording. Working on building relationships and engaging with people/members, creates website content, working on corporate membership with Brian, creates floral displays for the BFA events, helps to find books for the online shop, sits on the Training and Education board and is a manager in the IoPF.

Rebecca: Rebecca is a Master Florist and qualified lecturer with a successful background in competition work including winning RHS Chelsea Florist of the Year. Rebecca is a member of the BFA Education and Training Committee and works alongside the team to develop industry qualifications and Standards. Rebecca teaches on the Level 5 Master Diploma programme and is responsible for overseeing the quality and delivery of the Apprenticeship Standards and Level 4 Higher Diploma programme. Rebecca works as a tutor at East Durham college.

Joanne: Jo is an English Master Florist and qualified teacher and has taught Floristry related subjects for over 20 years, during which time she owned a successful floristry retail business in Lincolnshire for 10 years. Jo is a member of the BFA Education and Training Committee and has helped to develop the new Level 2 Apprenticeship Florist Standard with the BFA and the Institute for Apprenticeships. Jo has completed her European Masters qualification in Floristry. Jo teaches on the Level 5 Master Diploma programme and oversees and verifies the apprenticeship programmes.

The Team

Claire Currie: Administration Manager
Julie Collins: Sustainability Officer
Nina Tucknott: Magazine Editor
Ann Paisley: IPF team

The UK Floristry Judges Guild

UK Floristry Judges Guild are an affiliated member of The British Florist Association.

The Guild was established in 2009. The UK Floristry Judges Guild primary function is to standardise judging at floristry competitions throughout the UK and Ireland and to maintain excellence in judging floristry competitions. To read more about the Guild click here

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