British Flowers Week:It's Here - British Florist Association

British Flowers Week:It’s Here

Warmer weather and an abundance of British Grown Flowers to lift our spirits! This week we join New Covent Garden Market to celebrate the best of the best in terms of floral materials produced by hard working UK growers (with the help of some lovely bees and insects of course)

Florists all over the UK are working their artistic magic with UK blooms to show them off at their very best so be sure to enjoy the colour, variety, scent and arrangements this week. And don’t forget to search out UK grown flowers and plants all year long as well!

BFA Member celebrates in style!

Alex Hales from No21 Flowers in Aberystwyth creates beautiful UK grown foliage and flower tower outside his shop to kick off a weeks worth of celebrations…..

Alex explained how he created his spectacular British Flowers Week window display: “I transformed the window of my flower shop on the street corner in Aberystwyth inside and out. Inside, I filled two zinc buckets and a statement zinc bathtub with scented white, pink and purple stocks, Solomon’s seal, box foliage, lupins  and a stunning branch of contorted hazel cut from a local garden. Outside, I created a natural, towering arc of beech, lupins, peonies, lilac flowers and foliage, stocks, peonies, spirea, buxus, cow parsley and limonium that appeared as though it was growing up and out of an old tree stump. During British Flowers Week, Alex will be creating a similar Instagrammable window display with a competition on social media, as well as creating a special British Flowers Week bouquet and selling bunches of seasonal British flowers.”

On using more UK grown flowers in his day to day work Alex says… “Times are definitely changing. Customers are definitely and increasingly asking where the flowers come from, and they are asking for no plastic in the packaging. I’d estimate that 70% of my wedding flowers are British and in summer we sell ‘pick up and go’ bunches of British flowers outside. I know that I can’t be as British as I would like, but I am evolving the business to be more seasonal. I buy my British flowers from Flowers from the Farm members Evolve Flowers, Flowers by Clowance and a few local flower farmers if I’m after something specific.”

What a stunning display, we can’t wait to see what all the other florists in the UK will treat us too this week!

British Flowers week workshop and panel talk

Join Arpana from Flowerap Ltd who hosts a chat about British flowers with…..

Watch as Warren creates designs as the panel chat about seasonality and availability. Hear their thoughts on the future of growing, supply and educating consumers on the beauty of British grown.

Duchess of Cornwall celebrates too!

Thursday 10th June saw HRH The Duchess of Cornwall open the Garden Museum’s exhibition to celebrate the ninth annual British Flowers Week.

The week-long exhibition returns this summer with five of Britain’s top florists – Cyrill Tronchet, Hazel Gardiner, JamJar Flowers, Simon Lycett and Tattie Rose – each creating innovative installations using environmentally sustainable methods to transform the Garden Museum’s historic Grade 2* listed building into an immersive floral wonderland filled with the scents and colours of beautiful British-grown blooms. Floral designer Shane Connolly led The Duchess of Cornwall around all five interactive installations, which this year explore the theme of ‘healing’. Connolly was awarded a Royal Warrant of Appointment to HRH The Prince of Wales in 2006 and to HM The Queen in 2015. Shane is also curator of the Garden Museum’s current exhibition on Constance Spry and the Fashion for Flowers, which is a must see for florists interested in the history of British floral design.

The Duchess of Cornwall attends British Flowers Week at The Garden Miuseum, Lambeth Palace Road, London, a campaign run by New Covent Garden Market.

HRH The Duchess of Cornwall, herself a keen gardener with a keen interest in flowers, is also Patron of Floral Angels, a charity based at New Covent Garden’s Flower Market who recycle flowers used at weddings and events into smaller bouquets to send out to community organisations, such as care homes and hospices.

During HRH Duchess of Cornwall’s visit to the Garden Museum, she said: “I would like to say thank you to all of you who grow plants and decorate places with flowers it makes such a difference to people’s lives. I think that a life without flowers would be unbearable.”

British Flowers Week unites florists, flower growers, wholesalers and flower lovers and continues to ask the public to join in the celebrations by placing British grown flowers in their windows, front porch or gate where passers-by by can see them.

Rebecca Barrett, head of strategy, partnerships and communications at Covent Garden Market Authority which runs British Flowers Week, said: “We are delighted by the continued support of HRH The Duchess of Cornwall. After an incredibly turbulent year for everyone, including the floristry trade, we hope British Flowers Week can serve as a reminder of the phenomenal talent of the UK’s florists and growers as they continue to bounce back from the pandemic.”

Christopher Woodward, Director of the Garden Museum, said: “British Flowers Week celebrates flowers grown in Britain – that is, not imported from abroad – but also the diversity of talent in floristry. It is their chance to show their talent for installations on a public stage. It has become our most popular week of the year so make sure you book your tickets in advance!”

Everyone can join in the celebrations this British Flowers Week (14-20 June) by adding a beautiful British flower, bouquet, bunch of foliage or drawing to your window, and share a picture on social media using the hashtag #BritishFlowersWeek and tagging @MarketFlowers to show your support.

The Garden Museum’s British Flowers Week exhibition is open until 15 June, visit gardenmuseum.org.uk.

Loneliness awareness week

Coinciding with British Flowers week is Loneliness awareness week, A charity supported by our corporate members Direct 2 Florist. A perfect opportunity to share British Flowers and lend your support to the Marmalade Trust. Here are just 2 sample photos of the fabulous work that florists have done this week.

To read more about this fabulous initiative click here HERE

Picture 1 by The Little Flowermonger, Rhuddlan

Picture 2 by Butterflies and Blooms, Gateshead

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