Florist businesses in the last 2 years (and so much longer) have served the industry with every bit of compassion, strength and willingness to deliver the right product at the right time.
Here at the BFA we are always being asked what is the most favouraite flower, is British best and how many flowers are sold?
Read all the stats and facts you need for newspaper articles and press releases whether your a florist business or a high flying journalist.
* Brexit has not hindered the import of cut flowers into the UK. On the contrary, imports were higher than ever in 2021. Exports from EU countries to the UK increased by a third to €717 million. This almost exclusively concerns exports from the Netherlands. Imports into the UK from countries outside the EU increased even more, almost doubling in value to 217 million pounds (equivalent to about 250 million euros).
The figures from UK Customs for imports from EU countries are not yet reliable. This source gives a value of 617 million pounds for imports from EU countries for 2021, which would be around 10% less than in the two previous years. For the Netherlands, British Customs even indicates a decrease of 15%. This is not in line with the Dutch export figures. Therefore, this analysis is based on export figures from EU countries for British imports from EU countries.
The Netherlands by far the largest in the United Kingdom
The Netherlands is the most important supplier of cut flowers to the United Kingdom by far. In 2021, the Netherlands exported 710 million euros. In 2020, due to COVID-19, this was only 540 million and in 2019 it was only 550 million euros. Compared to the last pre-COVID year, there was an increase of almost 30% more in 2021.
By a distance, Kenya is the second biggest supplier of cut flowers. Imports from that country grew explosively in 2021. In previous years, it was always between 50 and 55 million pounds; in 2021, it was 128 million pounds, which is equivalent to almost 150 million euros.
Columbia is the second supplier from outside the EU. In 2021, imports from that country grew sharply to 55 million pounds from 34 million in 2020. Then there is a gap to the number three. That is Turkey. Last year, 9 million British pounds worth of cut flowers were imported from that country.
In 2020 the UK imported £581 million worth of flowers and £402 million of plants. The vast majority imported from the Netherlands, (102million euros) and the rest from Africa and South America.
British flowers accounted for 14% of the 1.18 billion sales worth in 2020 of all stems sold in the UK, compared with 12% three years ago, according to a report by the Department for Environment, Food and Rural Affairs.
The Covid-19 pandemic caused major disruptions in logistics and has been affecting consumer behavior since early 2020. “Regular market research in four European countries (the UK, the Netherlands, France, and Germany) shows the continued growth of online retail channels,” The UK is a frontrunner in this area. Online sales of potted plants and cut flowers show steady growth at the expense of street markets and florists. This growth is positively affected by the pandemic and the increase in online suppliers. “Prior to 2020, online sales were already experiencing steady growth, but, since then, e-commerce has gained momentum.”
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The British Florist Association (BFA) is ‘not for profit’ organisation which represents approximately 8000 florists and used its database of 5540 florists with Survey Monkey for the Mothers Day Survey 2021. We also shared this on social media platforms such as Instagram, Facebook and Twitter. The content of these results belong to the BFA and use of the content should be agreed by the BFA and accredited to the www.britishfloristasscoiation.org. Thank you.