What We Do - British Florist Association

What We Do

The British Florist Association was formed in 1948 by florists to represent the interests of the professional florist and their main aim was to represent florists and to deal with the issues they faced as an Industry and this still drives us today.  We are a not for profit organisation and you can rely on us to help you and your business.

The BFA is still run by Florists and to find out more about those behind the BFA visit ‘Meet the Team’.

We are the only trade association in the florist industry, recognised by Government both in the UK and EU.  An exclusive member of FLORINT, the European Federation of Florist Associations, the BFA is recognised as the voice of the industry representing 6500 UK Florists.

Institute of Professional Florists (IoPF)

The IoPF was founded in 2015 as part of the British Florist Association to uphold the professional status of Florists in the UK and to ensure we maintain consistent high standards within the industry. Working in close partnership with the Colleges, Training Providers and Awarding bodies, to enable us to uphold this commitment and we also ensure our members continue their professional development throughout their career.

The BFA/IoPF partner WorldSkills UK in providing floristry skills competitions with opportunities for young florists to compete in European and World Competitions.  These competitions demonstrate the advantages of learning a vocational skill and encourage ‘parity of esteem’ between vocational and academic qualifications. 

BFA & The Trade

Today, The BFA runs, and publishes:

  • BFA FleurEx – the UK’s ONLYannual floristry trade show
  • BFA Vision – the UK’s ONLY floristry trade conference
  • BFA Florist – the UK’s ONLY quarterly trade print magazine
  • British Florist – Monthly e-newsletter

BFA FleurEx

FleurEx is the BFA’s annual show typically held in October. Now the only floristry trade show in the whole of the UK, BFA FleurEx offers rich and varied content over the course of a single weekend. Hundreds of florists flock to FleurEx to visit trade exhibitors’ stands, watch floristry demonstrations, attend floristry masterclassess and  take part in floristry competitions.

BFA Vision

BFA Vision is our annual spring trade conference with an engaging programme of inspirational speakers and business workshops on essential commercial topics to re-energise your business mind! Open to all trade florists, growers, tutors and suppliers whether a BFA member or not. Each year will have a stellar line up of speakers on all the topics that affect florists and their business

BFA Industry Awards

Presented at the Gala Night celebrations during FleurEx, the coveted annual BFA Industry Awards which are voted for by florists/customers over the course of the year. Categories include Flower Wholesaler, Florist Newcomer, Florist Website, Floristry Tutor, Training Provider and Sundries Wholesaler of the Year.

British Florist Monthly Newsletter

Up-to-the minute news, views and opportunities are emailed to the inboxes of over 4500 individual florists, linked to features on the BFA trade website.

BFA Florist – The Trade Magazine

Packed with industry news, features, florist profiles, design inspiration, seasonal buying tips and marketing advice for the professional florist, the BFA Florist is published quarterly and is free to all BFA members.

The Website & Social Media

This dedicated section of the website is the online home of the British Florist Association. It features the essential information on the BFA’s scheduled events, talks, workshops, conferences and competitions and on trade membership through the BFA and individual membership of the Institute of Professional Floristry (IoPF).

The BFA shares content across its social media platforms and now has over 14,000 likes on Facebook and nearly 5000 followers on Twitter.

Institute of Professional Florists (IoPF)

Membership of the Institute of Professional Florists is the hallmark of the professional florist.  The IoPF was founded in 2015 as part of the British Florist Association.  Whilst the BFA represent the floristry Industry as a whole, the IoPF is focused on the professional status of the Individual Florist.

Working in close partnership with the Sector Skills Council for Floristry and education providers, the Institute aims to drive consistently high standards through floristry training and development. An online process enables members to log their own Continuous Professional Development activity.

Floristry Competitions

Ever encouraging the raising of our professional standards the BFA/IoPF are the main providers of competitions

  • Worldskills (UK heats)
  • Europa Cup (UK selection)
  • Eurofleurs (UK selection)
  • BFA  Florist of the Year
  • FleurEx competitions

BFA European Floristry School

Every two years, Moreton Morrell College in Warwickshire hosts a sell-out 3 days of new concepts, new techniques, landscape art and bridal designs taught by leading international figure in floral design. This is typically held in Mid August. They have taken place in 2015, 2017, 2019.

Training & Education

The BFA training and education’s is headed up by Training and Education Chairman Sandie Griffith does a phenomenal amount of work to the benefit of professional floristry and the industry. For more information on Training and Education please click here.

BFA and the Consumer

We shout about British Florists in many ways – making sure our BFA members and industry are recognised by the consumers in the UK and beyond.

Each year we get right in front of your potential clients and current customers in a number of ways.  Promotion of our members, the skills and services we as professional florist have and can provide, is paramount to us!

  • Flower Show pop-up BFA flower shops
  • Flower Show live BFA floristry demonstrations
  • RHS Florist of the Year – final and heat organisation
  • BFA Florist of the Year – final and heat organisation

Consumer website and Facebook pages

In Spring 2016, the BFA launched its first consumer content on www.britishfloristassociation.org with tips, inspirational designs, news, views and stories from the world of the BFA’s professional florists. the site has received 200,000 a month.

Part of this site – and shown on the top of each page is the ‘Find a Florist’ facility, this allows the public to simply locate a professional florist around the UK easily. This facility is featured on every page, allowing the user to choose from a location of their choice.

Standards of Excellence

The BFA Standard of Excellence set the levels that every customer can expect from a professional florist members of the British Floristry Association. All members of the BFA are committed to achieving high levels of quality of product and of service and follow all of the BFA standards of excellence expected of them to give the best level of service to their customers. Consumers that have flowers where the quality, product or service is below what they consider is satisfactory, can call on us to help. We aim to ensure issues faced are resolved successfully.

Floristry Competitions

  • Worldskills (UK heats)
  • UKSkills
  • Europa Cup (UK selection)
  • Eurofleurs (UK selection)
  • RHS Chelsea Florist of the Year
  • RHS Young Chelsea Florist of the Year
  • UK Florist of the Year

BFA European Floristry School

Every two years, Moreton Morrell College in Warwickshire hosts a sell-out 3 days of new concepts, new techniques, landscape art and bridal designs taught by leading international figure in floral design. This is typically held in Mid August. They have taken place in 2015, 2017, 2019.

Training & Education

The BFA training and education’s headed up by Training and Education Chairman Sandie Griffith does a pheonminal amount of work to the benefit of professional floristry and the industry. For more information on Training and Education please click here.

BFA & The Consumer

We shout about British Florists in many ways – making sure our BFA members and industry are regnised my the consumers in the UK and beyond.

Each year we get right in front of your potencial clients and current customers in a number of ways.  Promotion of our members the skills and services we as professional florist we have and can provide, is paramount to us!

  • Flower Show pop-up BFA flower shops
  • Flower Show live BFA floristry demonstrations
  • RHS Florist of the Year – final and heat organisation
  • UK Florist of the Year – final and heat organisation

Consumer website and Facebook pages

In Spring 2016, the BFA launched its first consumer content on www.britishfloristassociation.org with tips, inspirational designs, news, views and stories from the world of the BFA’s professional florists. the site has received 200,000 a month.

Part of this site – and shown on the top of each page is the ‘Find a Florist’ facility, this allows the public to simply locate florists around the UK easily.

As well as being the ‘Find a Florist’ listing making locate a member very easy the interactive map, featured on every page, also allows the user to choose from a lociation of their choice.

Standards of Excellence

The BFA Standard of Excellence set the levels every customer can expect from the florist members of the British Floristry Association. All members of the BFA are committed to achieving high levels of quality of product and of service and follow all of the BFA standards of excellence expected of them to give the best level of service to their customers. Consumer that have flowers where the quality, product or service is below what they consider is satisfactory, can call on us to help. We aim to ensure issues faced are resolved successfully.

Flower Shows & Events

Every year, the BFA leads the way for floristry at all the UK’s major flower shows, bringing the very best of floral artistry to the attention of the visiting public and the world’s media.

The BFA works particularly closely with the Royal Horticultural Society to ensure that there is a platform for professional floristry at the heart of the country’s most prestigious flower shows. From organising the much-photographed final of the RHS Chelsea Florist of the Year competitions to staging Floral Design Studios, live floristry demonstrations and competitions at BBC Gardener’s World Live, RHS Tatton Park, RHS Hampton Court and RHS Chatsworth, the BFA is at the centre of the flower show scene.

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