British Flowers Week 2021 - British Florist Association

British Flowers Week 2021

New Covent Garden Market’s British Flowers Week is back in bloom.

Green fingers at the ready for 14th – 20th June 2021!

British Flowers Week, a campaign run by New Covent Garden Market the UK’s premier wholesale Flower Market, is returning for its ninth year between Monday 14th and Sunday 20th June 2021. The weeklong festivities will celebrate the beauty and variety of British cut flowers, foliage and plants, as well as the florists, growers and wholesalers who make it all possible.

Businesses and the public are encouraged to get involved by decorating their windows with British flowers to mark the week. Whether it’s with a single stem, a bouquet made from garden flowers or a spectacular display, a decorated window will signal support for the British flower industry this June.

For florists looking where to buy British flowers log into the BFA members area. Click here

In previous year’s British Flowers Week has enjoyed the support of The Garden Museum, The Royal Opera House, Kew Gardens, BBC Gardeners’ World and The National Gallery and this year expect to see decorated shop windows, hotels filling their lobbies with blooms and even edible flowers on dishes at top restaurants. Last year also saw The Duchess of Cornwall get involved by creating a beautiful bouquet in her window using flowers grown and picked at her home in Birkhall, Scotland and featuring forgot-me-nots, cranesbill, Alchemilla, tulips, peonies, poppies, cow parsley and Solomon’s Seal.

L: Last year florist Cyrill Tronchet created a stunning display / R: Meanwhile Royal florist and TV personality Simon Lycett created a colourful British floral display to mark British Flowers Week. Photo credit: Benjamin Tietge.

How to get involved

Log into the members area for high res posters and social media copies of BFW Click here

  • Create a British Flowers Week window with your own British flowers, foliage or plants, whether they’re from the garden, a local grower, florist or wholesaler, now is the time to get creative. Take it a step further with New Covent Garden Market’s downloadable toolkit which includes cut-out materials, posters and tips to get the most out of the week. Better still, those with children can use half term week to get prepared early and start the summer term with a window that’ll brighten up the first day back.
  • Take a picture of your British Flowers Week window and share it on social media using #BritishFlowersWeek and tag @MarketFlowers to show support for British businesses. Displaying a bouquet is the perfect way to spread a little joy after a gloomy year and encourage others to decorate their windows. New Covent Garden Market will be reposting the best displays throughout the week, so it’s worth keeping an eye out to catch all the beautiful windows from across the country.
  • Immerse yourself in a floral wonderland at the Garden Museum’s annual British Flowers Week exhibition between 10th and 15th June. Five of Britain’s top florists will transform the Garden Museum’s historic Grade 2 listed building with their floral sculptures made using environmentally friendly methods without floral foam. Cyrill Tronchet, Hazel Gardiner, JamJar Flowers, Simon Lycett and Tattie Rose will take inspiration from the exhibition’s ‘healing’ theme to wow visitors with the scents and colours of British blooms.
  • A number of prominent UK florists will also host a series of virtual workshops, garden tours and talks throughout the week. Tune in to learn the latest tips, tricks and trends for displaying flowers at home. Whether it’s creating a dazzling bouquet, a table centrepiece or tips for drying flowers at home, the tutorials will demonstrate the variety and versatility of British cut flowers. Furthermore, sit back and relax as florists and growers give tours around their own private gardens, providing a moment of escapism for gardening enthusiasts.

What’s in bloom this June

June is a sensational month for British flowers. Think peonies, colourful cut roses, sunflowers, marigolds and garden flowers galore. Expect to catch hydrangeas, lavender, sweet peas, clematis and delphiniums flourishing across gardens throughout the country.

Additionally, there’s an abundance of summer green foliage that June brings into season. Beech, birch and other abundant green hedgerow can be foraged from local woods and used to create seasonal bouquets at home.

Floral and greenery trends for 2021

For those looking to create an on-trend British Flowers Week window, the traders at New Covent Garden Market recommend opting for neutral or pastel shades, softer colour palettes with subtle tonal differences, and stripped back minimalist arrangements. Keep it simple and you won’t go far wrong.

Fresh flower bouquets have long been used to add life to shaded or dark areas and with more time being spent at home than ever before, incorporating flowers that compliment the look and feel of your home will be a trend which continues well into 2021. As well as beautiful flowers, plants and greenery remain ever-important within arrangements, particularly those with air-purifying qualities. This trend is about adding some colour within the home without being too vibrant. Use a cream base and accentuate the rest of the bouquet with pops of pastel green colours.

One of the biggest booming trends is dried and preserved flowers, which are ideal for those looking to keep their vases filled for longer. Dried flowers are very much in vogue and are ideal for making floral decorations and mantlepiece arrangements with a rustic look. Meanwhile, preserved flowers are also starting to pop up on Instagram feeds and are set to be flower lovers answer to getting that long-lasting fresh cut flower look. Look out for preserved lavender, roses, pampas grass and helichrysum if you’re creating a bouquet at home. Looking ahead, combination bouquets that have both dried and fresh stems, are set to become popular taking advantage of the scent that fresh flowers bring, combined with the textural elements of dried florals will make this new type of bouquet a favourite for homes, hotels and even weddings.

What flowers mean in your home and as a gift

Many flowers denote certain meanings and it’s only right to share a few insights behind some of Britain’s best-loved flowers before displaying them in windows ahead of British Flowers Week.

  • Calmness: There is a reason that lavender is used extensively in aromatherapy, its calming herbal scent has the ability to fill a room with a peace and serenity. Choose a bouquet with scattered sprigs of lavender to bring a sense of calmness to your home.
  • Romance: A little more surprisingly, the ever-popular peony in fact traditionally represented “anger”. Fortunately, today these sweet, many-petaled blooms are linked to romance and marriage – something to bear in mind when shopping for your partner.
  • Thank you: When it comes to saying “thank you”, sweet peas say it best. Delicate and intricate, they are the perfect way to bid someone goodbye after a friendly visit.
  • Good luck: Thanks to their beautiful ruffles, carnations have long been a favourite for bouquets and the white varieties, in particular, represent good luck. Drop a bunch of these flowers round to a friend prepping for an exam or a big interview to show you’re thinking of them.

About New Covent Garden’s illustrious Flower Market

New Covent Garden Market which spearheads the annual British Flowers Week and its renowned Flower Market is home to 20 world class floral wholesalers including two Royal Warrant holders who supply flowers and plants to the country’s most prestigious households. The Flower Market is at the heart of the floristry industry in London and beyond, supplying the majority of London’s independent florists, from high street retailers to high-end event companies and with the market’s flowers ending up in royal palaces, shops, market stalls, hotels, offices, parties, homes, weddings and funerals. 

The market has been feeding and flowering London for 800 years. Many of the traders at the market are third or even fourth generation and these ladies and gentlemen are the thoroughbreds of the floristry world, holding an exceptional level of knowledge and expertise on flowers, plants, foliage and sundries through the decades and from around the world.

To find out more about how to get involved with New Covent Garden Market’s British Flowers Week campaign, visit  www.britishflowersweek.com and follow @MarketFlowers on social media.

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