Valentines- everything you need to know. - British Florist Association

Valentines- everything you need to know.

The BFA ask you to buy from your local independent florists for better choice, quality and service.

Did you know that –

Brits are backing local businesses

New data from London-based private hire and courier firm Addison Lee reveals that despite shops and restaurants being closed this year, romance fans in the UK are planning to make a special effort this Valentine’s Day.      

46% of those planning to celebrate Valentine’s Day are determined to make it extra special this year, compared to just 20% who say they are making less effort than last year. One in three of those celebrating (33%) say they will spend more than they did last year, compared to just one in four (26%) who say they will spend less.  

It’s not just about couples this year, as 31% of singles celebrating Valentine’s Day say they are determined to make it extra special for 2021. And with lockdown blues starting to set in, people are using Valentine’s Day this year as an excuse to show family and friends that they care – with nearly one in four (24%) celebrating Valentine’s Day by sending gifts to family, and one in five (21%) sending gifts to friends. 

To read more about this CLICK HERE

It is estimated that 250 million stems of flowers are sold at Valentines globally.

One-third consists of roses, one-third of tulips and one-third for the rest of the assortment. The majority of the roses come from abroad, Kenya, Colombia and only 20% of the total supply of roses come from the Netherlands. Here in the UK we grow vast amounts of tulips and lillies and hope soon that roses will grow (excuse the pun) in the next few years

For some growers of roses that’s an increase of 15% in the Valentine period.

The supply of red roses in 2020 increased by almost 9 percent compared to 2019, while the average price fell by 6.5 percent. Other important colours were pink roses with 7 percent higher sales and white roses with 5 percent lower sales than last year.

Roses with longer stems were more popular in 2020. Sales were up by 7 percent for 60 cm stems, and by 17 percent for 70 cm stems. Sales of 50 cm roses remained unchanged. Sales of 40 cm stems dropped by 4 percent compared to 2 years ago.

The consumer is much choosier about where they shop. You get what you pay for. Lower prices don’t mean the best, and with the trend of boutique florists and trendy studios the florist is turning the corner. *

Did you know

How to care for your roses.

We hope you’ve just received a beautiful bouquet of roses…. use our expert advice below to get the very best out of them so you can enjoy them for longer. Many bouquets are delivered in a bubble of water, an aqua-pack, these designs are called Hand ties (due to being arranged and tied in the florists hand). They are created in such a way that you do not need to take the design apart but they do need to be removed from their packaging after a little while.

  1. Select a suitable size vase, glass or pottery is ideal. If you wish to use an antique or metal vase it’s best to line them.
  2. USE THE CUT FLOWER FOOD – we hope you received cut flower food with your flowers, professional florists always send out flowers with vital flower nutrition food, it helps your flowers last longer.  
  3. Add the cut flower food to the vase and fill with the correct amount of clean cold tap water, the package of food will give you the dosing instructions.
  4. Remove any leaves that would go into the water.
  5. Re-cut the stems of the flowers before putting them directly into the water/cut flower food solution.  Cut approximately 5 cm off the ends of the stems at an angle with a sharp clean pair of scissors, secateurs, or if you feel comfortable using one – a sharp knife.
  6. Top the water up with more cut flower food solution, always ensure your flowers have enough water to drink.
  7. Keep the flowers away from heat and drafts and they will last much longer

To find a BFA florist click here

Did you know

Isn’t lovely when you receive flowers but if you receive one or a 50 what does that mean.

Here’s a quick overview:

One Rose – Love at first sight, or if in a long-term relationship ‘you are still the only one’

Two Roses – Mutual love and affection

Six Roses – Infatuation and the need to be yours

Ten Roses – Their love is perfection

Eleven Roses – True and deep love that is treasured

Twelve Roses – A classic gift that says ‘be mine’

Fifteen Roses – An apology for a loved one

Twenty-Four Roses – Clearly state that ‘I’m yours’

Thirty-Six Roses – Head over heels in love

Fifty Roses – A love that has no bounds

”Valentine’s Day this year should not be just for lovers, but for everyone who deserves some loving!”

*The British Florist Association (BFA) is ‘not for profit’ organisation which represents approximately 8000 florists and used its database of 5540 florists The content of some of these stats belong to the BFA and third party partners and use of the content should be agreed by the BFA and accredited to the Thank you.

#SayItWithFlowers #ValentinesDay2021

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